2020 has been a year NO ONE saw coming.
But it’s always good to look at the bright side – and there has been a definite uptick in the ecommerce industry.
As an ecommerce business owner, that’s the silver lining on this year of constant storm clouds.
But with a new year on the horizon (thank goodness), it’s time to shift your focus to the ecommerce trends for 2021 so that you stay up-to-date and relevant with your customers and your wider audience.
Your success depends on solving their problems and knowing the latest, greatest ways to provide solutions is key.
Here’s what you need to know about how 2021 will likely look for ecommerce.
A Loup Ventures study predicts that by 2025, 75% of homes in the U.S. will have a voice assistant, such as Amazon Echo, Alexa, or Google Home.
It all comes down to convenience. In fact, Amazon and Google are integrating regional languages into their devices to make shopping even easier for their consumers.
Your store needs to be optimized for voice searches.
Stores like Goodwill, Volunteers of America and The Salvation Army are popular for a couple reasons. People like to save money buying second hand, plus, it’s a sustainable practice for the growing number of consumers who are Earth-conscious.
You might be thinking, “Yeah, I know...that’s what eBay’s for. Duh.”
What’s going to be a new ecommerce trend for 2021 is the resale of a wider range of products, including luxury items.
You’ll have the opportunity to get in on the trend with your own reCommerce venture and give your products new life with an audience of green shoppers.
When thinking about all that can change for the better in a new year, your thoughts may not have turned to delivery options.
But that’s going to change, too.
2021 will bring an increase in autonomous deliveries, digital twinning, blockchain tracking and smart sensors in an effort to get products into your consumers’ hands more quickly, efficiently and all while saving money.
Each of these technologies is designed to provide the consumer with the best ecommerce shopping experience possible.
Artificial intelligence (AI) uses your customers’ buying and browsing history to guide them toward products they may like.
Augmented reality (AR) helps your ecommerce customers see how a shirt may look on them or how an area rug will enhance their space without having to buy it first.
Have you ever looked at an ottoman or a desk on Amazon and seen the “See it in your room” option?
Be prepared to use Augmented Reality and Artificial Intelligence in your ecommerce store to increase sales – and reduce return rates, too.
Overall trust in shopping online is increasing. That means consumers are getting more and more comfortable buying all the things their hearts desire right from their mobile devices.
According to Statista, 73% of ecommerce purchases will be made via a mobile device by the beginning of 2022.
Research also shows that people are more likely to leave items in their virtual cart if they discover your site isn’t mobile-friendly.
If you haven’t already, it’s crucial to make sure your ecommerce website is optimized for mobile!
As time goes on, the number of consumers who care about sustainability in all areas of life is skyrocketing.
If you want to stay relevant in the ecommerce marketplace, you have to start thinking green.
You can do this by being intentional about how you’ll contribute to the cause and then spread the word about the actions you’re going to take.
Another way to protect the planet and please your environmentally conscious customers is to use eco-friendly packaging for your products.
Look for small ways, too. They’ll add up.
One of the ways to gain loyal customers is to offer their preferred payment method.
Most ecommerce companies accept credit cards and debit cards, as well as digital wallets like Apple Pay, Google Pay, Samsung Pay and PayPal.
So what’s the new ecommerce trend for 2021 when it comes to payment options?
Cryptocurrencies. Bitcoin, in particular, has benefits for ecommerce business owners like you. For example, the transaction fees are usually lower than the other methods.
Expect to see an increase in ecommerce companies accepting Bitcoin and other cryptocurrencies.
You want to provide your customers with the smoothest ecommerce shopping experience they can have.
Part of that is consistency across various devices. For example, a customer may initially start looking at your product on their desktop while they’re at work.
They show it to their spouse that evening on their smartphone. Later, they give the product another look on their tablet before going to bed.
With the rise in mobile device use and voice commerce (Echo, Alexa, etc.), you can bet that it will be more important than ever to give your customers that seamless experience, no matter how they’re shopping.
We all have our fingers crossed for 2021 to be a much better year than 2020.
If you know what to expect for ecommerce trends in 2021, you’ll be ready to provide the solutions your audience needs more completely and efficiently than ever before.
In addition to these trends, consider working with an inbound marketing service to support your growth goals and help you to steadily build revenue from your ecommerce business.