Topper_Blog

Your Ecommerce Business Needs Facebook Ads And Google Ads To Thrive

Subscribe to Flight Media Blog Notifications

Your Ecommerce Business Needs Facebook Ads And Google Ads To Thrive

If you’re like the majority of ecommerce business owners, you use Google and Facebook on a several-times-a-day basis.

Your nicely-managed Facebook page allows you to engage with your audience. And Google is there for, well…everything.

What you may be missing is the incredible opportunity these platforms offer to advertise your products and services.

Here’s what you need to know about Google ads, Facebook ads, and deciding which one – or both – is right for getting sustainable results for your ecommerce business.

Why Your Ecommerce Business NEEDS Online Advertising 

Why does your ecommerce business need online advertising?

    You ecommerce business needs online advertising to:
  1. Build brand awareness.
  2. Spread the word about your products/services quickly.
  3. Direct buyer behavior.
  4. Stay top-of-mind with undecided prospective customers.
  5. Use repetition to grow sales.
  6. Provide a variety of ways to purchase.

Google holds 91.98% of the world’s search engine traffic

Facebook is the largest social media platform in the world, with 1.79 billion users. BILLION. 

You can see why getting the word out about your brand via Google and Facebook will have a dramatic effect on the success of your ecommerce business. 

Here are more reasons why you should think about using these platforms’ ad capabilities.

  • You’ll build brand awareness.
  • You’ll get the word out about your product or service much more quickly.
  • You can steer your buyers’ behavior.
  • You’ll stay top-of-mind with those who are interested but not sold.
  • You’ll harness the power of repetition to scale your sales.
  • You’re providing purchase options.

Let’s take a closer look at how Google ads and Facebook ads work.

All About Google Ads

With 5 billion+ Google searches every single day, it’s safe to assume that advertising on Google means your ecommerce business ads will get a LOT of eyes on them, to say the least.

Google offers several ways to advertise.

1. Search Network

This type of ad shows up at the top of the search results page and is based on a keyword that a searcher puts in. 

For example, here’s what we get when searching for “electrical services:”

Google ads search results

2. Display Network

These ads show up on apps or websites when the searcher’s keyword corresponds to the content on the site.

They may be videos or images.

3. Google Shopping

Here’s where your ecommerce ads will really shine. Your ads will show up based on searches for products and services that are relevant to yours.

Here’s an example of a search for “soccer cleats:”

Google shopping ad example

Google display network will also allow you to use video-based ads.

4. Retargeting

With Google ads, you can also retarget customers who didn’t make a purchase.

Google Ads: Yes Or No?

Google ads will work for nearly everyone, especially ecommerce business owners who can benefit from Google Shopping.

And consider this statistic: Google says that you can make $2 for every $1 spent for ads on the platform.

You can likely earn even more when you take the time to learn how to get the most out of your Google ads.

So, to answer the question: 

 

Facebook Ads Basics

Your initial reaction may be, “No one gets on Facebook to buy what I sell.”

You're partially correct. But only partially.

People use Facebook to keep up with their college roommates on the other side of the country, their Great Aunt Tessie in Florida and to post pictures of their Bahamas cruise.

While it’s true that Facebook users aren’t on the platform with the intent to buy in the same way they go to Google, it doesn’t mean spending money on Facebook ads is a waste of money.

Far from it.

Plus, Facebook ads are a part of users’ news feeds so they look the same as a normal post.

With billions of users, it’s not hard to find a niche market.

Like Google, Facebook has several platforms for ads.

1. Images

This would include a picture of your product or service with some text to highlight what you can do for the reader.

Here’s an example:

Facebook ad image

2. Video

You can use a video that’s up to 15 seconds to really grab the attention of your audience.

3. Carousel

With this format, one ad can have up to 10 images (or videos), each with its own link to purchase your product or service.

4. Boosts

You can always pay a little more to get the word out to a larger audience.

5. Instant Experience

This type of ad is full-screen and it launches when someone clicks on your ad. This format can be used with images, video ads or carousels.

Check out this example:

Facebook instant experience ad

Facebook Ads: Yes Or No?

The quick answer is: Yes. 

The reasons are straightforward. 

  • Most of the people you know have a Facebook account.
  • B2B and B2C companies – and all their employees – are on Facebook.
  • Every brand you can think of, from the ice cream shop on the corner to your favorite car brand has a Facebook presence.
  • The cost per click is low with a minimum ad spend that is $1/day.

Which Ad Medium Is Better For Your Ecommerce Business?

Google ads and Facebook ads are very different platforms that serve various functions.

But it’s difficult to say that one is BETTER than the other for advertising your ecommerce business.

They both boast billions of users and it’s fairly inexpensive to advertise on each of them. Plus, they can both be targeted to nearly any niche you can think of.

Maybe the best answer is to try your hand at platforms and see which one performs best for your product or service.

Final Thoughts

Making a choice between advertising your ecommerce business on Facebook or via Google can be a difficult decision.

But your revenue depends on getting the word out about how your product or service is the solution for the problems of your audience.

Consider your budget and your end goal and pull the trigger.

New call-to-action

Blog Comments