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Digital Marketing Strategies That Work: Put SMS At The Top Of Your List

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Digital Marketing Strategies That Work: Put SMS At The Top Of Your List

Tips To Make SMS An Effective Digital Marketing Strategy

  1. Give coupons and deals
  2. Be brief
  3. Make sure your CTA is crystal clear
  4. Give MMS a try
  5. Make messages interactive
  6. Offer rewards for sharing
  7. Add some pressure
  8. Play up the exclusivity
  9. It’s not JUST about deals
  10. Timing matters
  11. Personalize your messages

Texting isn’t just for coordinating a meet up with your friends anymore.

Now that more people are accessing the internet on their mobile devices as opposed to their laptop or desktop computers, it only makes sense that you go where your customers are.

That means SMS marketing should be high on the list of your digital marketing strategies.

Here are some tips to help you get the most out of your efforts. 

SMS Digital Marketing Strategies

1. Give Coupons And Deals 

Offering “exclusive” deals and coupons to your SMS subscribers. Everybody enjoys feeling like they’re part of the in-crowd.

2. Be Brief

What’s your first reaction when you hear that ding or feel that buzz that alerts you to a new message?

You look at your phone. So does everyone else. 

Check out these stats: According to Forbes, 95% of text messages are read within three minutes. And another study by SinglePoint tells us that 99% of SMS messages get opened. 

Here’s the point: You’ve got their attention and you only have 160 characters to move your subscribers to take action. 

Short and sweet is the way to go.

3. Make Sure Your CTA Is Crystal Clear

Of course, 160 characters doesn’t allow for a lot of gobbledy-gook.

But in case you were tempted to “cute” it up, here’s your reminder: Leave no doubt what action you want your recipients to take.

4. Give Multimedia A Try

You’re not limited to just SMS messaging.

You can use Multimedia Messaging Service (MMS), too. With this, you can send images, video clips, and even YouTube links with your list.

5. Make Messages Interactive

Don’t miss a major opportunity to connect your recipients with all of your brand’s pages.

When they opt in, enter a contest, etc., be sure to pack your automated reply with value and include links to your website and social media pages.

6. Offer Rewards For Sharing

Use your SMS access to customers to ask them to share your brand. Word of mouth is powerful.

And give your biggest sharers with a prize, like an amazing discount or even a freebie.

7. Add Some Pressure

An open-ended offer will soon be forgotten.

But when a customer sees an expiration date and knows their time is limited, they’re much more likely to respond with the info you want, take advantage of the deal, etc.

Make them feel the sense of urgency and stoke their desire to not miss out.

8. Play Up The Exclusivity

When you’re texting your customers about an offer, let them know they’re a VIP.

By subscribing, they’ve become part of an exclusive community who is eligible for top-secret, special deals that other joe-schmoes don’t get. 

(It’s not as appealing to get a deal that anyone can have.)

9. It’s Not JUST About Deals

If you’re using your SMS list to give special deals to your subscribers, that’s great. That's the point, right?

You’ve got their attention, so why not get more value?

Ask for your subscribers’ feedback on new products or ideas. And make it fun by sharing the results on your Facebook or Instagram page and link the participants to it.

10. Timing Matters

 Don’t send texts during normal working hours. One exception is during the lunch hour.

Your best bet is to stick to times before 9 am and after 9 pm.

11. Personalize Your Messages

It’s harder to ignore an offer that seems like it’s speaking directly to you. Take advantage of that (in a good way!) and use your recipients’ name in your messages.

Final Thoughts

You want to grow your ecommerce business. Of course. 

One of the most effective digital marketing strategies you can employ is SMS.

Use these 11 tips to hone your efforts into a well-oiled machine that delights your customers and keeps them coming back – and telling their friends.

If you’re ready to try SMS – or other digital marketing strategies – but you’re not sure where to begin – we’ve got you covered. Let’s talk about how we can help you grow your ecommerce brand.

TO Lead Magnet

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