Unless you live under a rock, you know that your company should be investing in inbound and digital marketing.
This marketing method opposes “outbound marketing,” a method that interrupts prospects; whereas inbound marketing gives prospects helpful, tailored content before the purchase and “waits” for the customer to initiate the sales conversation.
Digital marketing is anything on the internet or employs an electronic device. Some examples include digital channels like social media, search engines and email.
But knowing about it and doing it are entirely different propositions. Amiright?
You’re already swamped with your sales responsibilities.
Or maybe you’re in charge of marketing for your company, but don’t have the bandwidth to take on new initiatives.
And who has time for learning?
No matter your industry, you can learn about and then apply digital marketing insights by following digital marketing experts.
But you don’t want to just follow anyone who has “marketing expert” in their social media profile or bio.
You want to follow tried-and-true experts who will offer serious value that you can implement in your business – and get results.
Here’s a list of the top digital marketing experts you should follow on social media in 2020 – with a surprise at the end of the list. So stay tuned. ;)
Chairman of VaynerX, CEO of VaynerMedia and 5-time NYT Best-selling author.
Gary Vaynerchuk is a highly successful business person, running a media and communications holding company, an advertising agency, and he runs two lifestyle brands. Gary knows marketing and sales, and you’ll learn a ton from following him on social media.
Chief Content Officer, MarketingProfs
Handley’s longevity is impressive. She’s held her title at MarketingProfs for over 17 years, so she really knows her stuff. She was also the world’s first Chief Content Officer! You’ll find lots of helpful resources on the MarketingProfs website and on her social media profiles.
Founder of Convince and Convert
Jay Baer founded his digital marketing and customer experience consultancy in 2008 and has helped brands like Nike and 3M deliver marketing ROI. Convince & Convert Media is a resource and education hub that delivers blogs, podcasts, emails and video to help brands learn how to do marketing well.
Moz Co-Founder and SparkToro Founder
Rand Fishkin is the leading SEO expert and a serial entrepreneur. He produced tons of “Whiteboard Friday” episodes on Moz.com, from which you can glean SEO insights.
Keynote speaker, advisor, and Co-Founder and Chief Strategy Officer at SiteTuners
Tim Ash is a pioneer of conversion rate optimization (CRO) and a leading expert on the subject. Having spoken at events like DreamForce, Inbound, SMX and PubCon, Ash also founded the Conversion Conference and was a speaker at Search Marketing Expo (SMX) and PubCon. Follow him for help with CRO and all things digital marketing.
Founding editor of Search Engine Land, Marketing Land and MarTech Today
Sullivan is a marketing giant and has now joined Google. He will act as a public liaison and help people better understand Google search and Google.
Founder of The Sales Lion, Partner at Impact
A keynote speaker who’s been featured in Forbes and The New York Times, Sheridan founded The Sales Lion, which merged with Impact in 2018. Sheridan is an expert and speaks internationally on sales, leadership and marketing.
CEO of DigitalMarketer and Founder at RivalBrands.com
Deiss is one of the leading experts on digital marketing. Also a best-selling author and speaker, Deiss will guide you through beginner and advanced digital marketing topics.
Chief Content Officer at Actionable Marketing Guide
Cohen specializes in branding and marketing strategies and has helped brands like The New York Times Digital and Citibank.
Founder of ProBlogger and Digital Photography School
Rowse was one of the first bloggers to make a living from it. He’s co-founded a number of businesses, authored several books and speaks at conferences.
Keynote speaker and brand evangelist
Smith’s reputation as “the Queen of Facebook,” is not unfounded. She works with solo-preneurs and large corporations, helping them with branding and marketing. A sought-after speaker and author, Smith will get you going in the right direction.
Founder of Copyblogger and CEO of Rainmaker Digital
Clark is a savvy business person, serial entrepreneur and copywriting expert. If you need to learn how to write compelling copy, Copyblogger is the best and only website you need.
CEO and Founder of Social Media Examiner and Social Media Marketing World, podcast host and author
Stelzner is the go-to expert in social media marketing. His social media profiles can help you navigate the ins and outs of social media and its fast-changing landscape.
Online marketing expert and trainer
Porterfield’s expertise centers around creating and marketing online courses. She’s also the host of the insanely popular Online Marketing Made Easy podcast.
Journalist, writer and audience development expert
Vernon is a go-to option for companies looking for help with building communities, creating content and using social media.
The “original conversion copywriter” and creator of Copyhackers
Wiebe has optimized copy for companies like Canva, Intuit, SAP and Sprout Social. She’s also spoken at Inbound, CXL, Mozcon and others. Her knowledge of what makes effective marketing copy will help you crush your goals.
LinkedIn expert and author
von Rosen is also a keynote speaker, and personal branding and LinkedIn expert. Author of three books about LinkedIn, she’s also written for Forbes, CNN, Money Magazine, Social Media Examiner and Mashable.