Editor’s note: This post was originally published on 11/13/18 and has been updated for accuracy and comprehension.
Better communication and improving the customer experience make doing business a whole lot easier these days.
CRMs are part of that equation, making it easier than ever to keep your customers happy and attract leads.
Imagine life before your smartphone.
That’s what customer relationship management was before CRMs.
Clunky. Time-consuming. Boring.
And the worst: Customer relationships were HARD to manage.
So let’s talk about this little gem that will drive your business to the next level: The Customer Relationship Management (CRM) system.
Before we dive into WHAT a CRM is and what it can do, you need to know the payoff.
After all, why bother learning about CRMs if you don’t know the return?
Freshworks documents six key benefits of using a CRM:
Let’s look at some of the primary benefits of using a CRM.
The more you know, the more you grow.
Do you know:
Imagine if you knew which sales emails they’re opening, what subject lines work on your emails, how many people are clicking on the links in your emails, and much more?
Harnessing this data from your CRM will give you much more powerful insights into what’s working, and what’s not.
“I can’t get no, satisfaction...but you try...oh you TRY!”
Mick Jagger said it best, and he could’ve been speaking as one of your customers.
This little nugget will take your business FAR.
The more you know about your customers, the better you can serve them. And there’s no better way to learn what your customers like and want than a CRM.
The Small Business Chronicle outlines key ways a CRM simplifies marketing and sales. They include:
A CRM also automates a ton of tasks, freeing up your time (or your assistant’s time) to focus on other, more important tasks.
Imagine if you had a series of emails ready to go out when someone clicks on a newsletter link?
Or if you automated your sales emails so that you could pick up the phone and call when someone opens your lead magnet.
The options for automating are endless – but only if you use a CRM.
If you could increase your sales by just 10%, how much more revenue would you have in a year?
A CRM can help you move that number.
Cloudswave outlines a few key sales stats regarding CRMs, such as:
I think we can close the case on the fact that CRMs offer a host of benefits that you can no longer ignore. So let’s dive into what a CRM is and what you need.
InfusionSoft has a short video that describes what a CRM is. Watch it now:
HubSpot describes a CRM succinctly:
“Simply put, CRM – or customer relationship management – refers to software that tracks interactions with prospects and customers. All CRMs store prospects' contact information – their name, email, and phone number, as well as any other identifying information a company chooses to track.”
Salesforce documents a CRM this way:
“A technology for managing all your company’s relationships and interactions with customers and potential customers. The goal is simple: Improve business relationships. A CRM system helps companies stay connected to customers, streamline processes, and improve profitability.”
A CRM is a customer relationship management system that helps you manage customer relationships and interactions with your company.
Now that we have the nitty, gritty definitions out of the way and we’ve convinced you that you NEED a CRM, let’s explore how to choose one.
While we sing the praises of a CRM whenever we can because we’ve seen the return it offers, you should know that not everyone needs a CRM.
Without a CRM, your current process probably involves an email tool to store leads and a customer spreadsheet.
So how do you know when it’s time to take the leap?
As you grow and want to drive business goals, A CRM can solve problems like:
Be conscious of when your ad hoc system of managing, leads, prospects and customers gets out of control. It’s much better to be proactive about adopting a CRM than to wait until it’s too late.
There are four basic types of CRMs on the market, according to Zapier.
Ready to pull the trigger? The best CRM for you will:
Are you ready to put the archaic, time-consuming spreadsheets and manual work behind you?
Take your business to the next level with a CRM that will grow with you, help you automate more tasks, and give you key insights into your customers and prospects that help you close more deals.