Creative selling involves using tactics that will speed up the sales process, get leads unstuck, and help you seal the deal – basically any efforts that go beyond your normal sales system and are customized to a particular lead.
Sales can become very monotonous – especially if you’re staying consistent with your sales cadences.
Post to social media.
Add notes to CRM.
Using the example above, you can close deals systematically.
But occasionally, a deal freezes somewhere in the pipeline or isn’t moving at the pace you’d like it to.
Well, what if I told you there was a way to enhance your current sales activities in order to close deals faster, while allowing you to have more fun and look like the good guy? (And not some sleazy salesperson.)
You can, with something we like to call creative sales.
When you do something often enough, it’s sometimes hard to see the flaws in the system.
And in the sales field, you often get so caught up in doing sales activities (calls, emails, etc.) behind a computer, that you fail to realize the lead you’re pursuing is an emotional human being who can tell they’re in your pipeline.
Creative sales is anything that goes outside of your sales system that is custom-tailored to the lead you’re pursuing.
A good example of creative sales at work is what my good friend, a car salesman at one of the top Ford dealerships in the world, recently did. He had a couple looking to buy a brand new Ford Explorer.
After more than three hours of test-driving different models, they began the negotiation.
During the process of test-driving, however, my friend had learned that his two leads absolutely loved Outback steakhouse.
So, while he was running back and forth between the couple and his manager for negotiations, he had a fellow salesman run to Outback and purchase a $50 gift card.
Mid-negotiation, he handed the couple the $50 gift card to their favorite restaurant and said, “I really appreciate your time. I know you’ve been here for half of the day and I’m sure you’re starving.
At least now you’ll be able to go enjoy your favorite meal with your brand new car after this!”
By doing this small, kind gesture, he assumed the sale (they hadn’t even agreed to buy yet) and creatively showed them that he cared.
Needless to say, he closed the deal and pulled in 12x the commission on his small $50 gift-card purchase – and he made 4 times his base commission on the sale.
When he put the card in front of them, their eyes lit up and they told him that it was the coolest thing they’ve ever had a car salesman do for them.
Do you think they’ll be back for their next car? Yep. Do you think they’ll refer other people to him? Of course.
Creative sales has no limitations.
Bottom line: Tailor your sales tactics to each potential customer and they’ll buy faster and much more often.
People put up with way too much selling nowadays. Cold calls. Emails. Texts. Digital ads. Traditional ads. And so on.
They’re always trying to be sold something. And a majority of the time, it’s all done through those same strategies.
By integrating creative sales into your business model, you’ll stand out from your competitors.
While everyone else is pounding people with generic emails, you’ll be appealing to your potential customers with tailored gifts and funny emails.
I remember being on a call with a lead from the Los Angeles area.
He was a celebrity hair stylist, and during our first call, he mentioned how much he admired James Dean probably 25 times. I took the hint.
As soon as we hopped off the call, I jumped on Ebay, purchased a hand-signed print of James Dean, and mailed it to him with a letter that said “This will probably look better on your mantle than mine!”
He signed the contract immediately.
A $20 investment with more than 500X return. (I have story after story of creative sales working!) It takes a little time, a little thinking, and occasionally a little money.
(Although we also practice creative sales methods like using memes in our emailing that cost $0.)
By now, I hope you’re pumped to try a few new creative sales strategies.
(If not, think about the money you’re leaving on the table by not being creative.)
Seeing as we’ve been doing this for a while, below are a few ideas to get you started with creative sales.
You can use the strategies below to get potential customers to move forward quicker OR to delight current customers to try and get referrals. :)
These ideas should get your gears turning.
We use these kinds of tactics all the time in our sales department and they work.
Steal them or tweak them to your liking. But whatever you do – customize them to your business.
Creative sales takes time to master.
However, after forcing yourself to think creatively for each lead in your pipeline for a few months, it’ll start to become natural.
You’ll begin to look for clues on calls, emails and social media to know how you can build better rapport, quicker.
As with most things in life, you’ll get out as much as you put into creative sales.
Are you currently practicing creative sales? If so, what’s something you do for your leads or customers? Leave it in the comments below!