When businesses started realizing the significant effects of COVID-19 on day-to-day operations, sustainability and sales and revenue – and then the government’s shutdown of all non-essential businesses – it was easy to become distraught.
There was no more doing “business as usual.”
And there were two possible responses to what was going on:
We knew that we wanted to help our clients do the second option.
Here’s an inside look at how we shifted our approach and played a critical, essential role in helping our clients stay afloat and prepare for the time when non-essential businesses can open up again.
In this article, we’re going to show you two things:
Prior to COVID hitting the business community hard and fast, our marketing agency was helping this company with various inbound marketing efforts.
We’d been working together for about two years and we’d helped them generate a 34% return on investment for their marketing efforts.
We were building a spring cleaning campaign, paid ads based on timeless ad copy, creating blogs and newsletters – you know, the standard stuff.
But as the reality of the extensive impact COVID would have on the country became clear, and we could sense our client’s fear, we followed one of our company’s core values: to be agile at all times.
We immediately began meeting with our client weekly (previously, we were meeting every two weeks) to brainstorm ideas based on what was happening in the moment.
And we asked ourselves one question:
What can we do over the next month to prepare for a strong fiscal second half of the year?
We put a halt to some of our regular activities, like the spring cleaning campaign and regular paid ads, for example, and came up with a list of marketing ideas we could potentially do.
We landed on the following ideas and our team immediately went to work on creating and implementing them.
Our team was able to complete the entire COVID checklist campaign in one week and launched just one week ago (as of the writing of this blog). Here’s what our client had to say:
Yes, things are different now, and we don’t know when business will get back to normal.
But one thing we do know is that companies that think outside of the box and adjust what they’re doing are the ones that can sustain business – and come back even stronger.
If you’d like help with marketing during these strange and challenging times, feel free to reach out! We’re offering free marketing consultation sessions for organizations this month. You can schedule yours via the chatbox that pops up here. So go ahead: Take advantage of our collective brain power. ;)