“I need to know how to get higher-paid speaking engagements!”
You may obsess over it, crave it, track it and pursue it with a passionate determination.
You may be thinking that getting more traffic is the key to filling your calendar.
But traffic isn’t everything.
That’s right, I said it.
In fact, you can name plenty of things more important than traffic (revenue, for example).
You could have all the traffic in the world, but if it’s not backed up with a conversion strategy, great content and powerful services/products, then the traffic doesn’t matter.
So, what do you do?
As a speaker, you should focus on creating content that attracts readers.
A content-first approach gives you the opportunity to truly engage with people once they get to your website.
Once you’ve established yourself as an authority, you’ll be able to demand higher-paid speaking engagements.
The following types of content will help you provide immense value to your readership. And, when done right, will even attract new readers and increase your value as a speaker.
People love research.
And what’s great about compiling research articles is it doesn’t have to change your industry for people to find it interesting.
These types of posts could range from internal studies you conducted to a curation of information on a given topic.
It resonates because it shows that you care. And when you care about the success of your audience, they’ll care about you.
If you really want to take the research to the next level, listen to your readers. Find out what struggles they face, questions they have or topics that interest them.
When you curate information or conduct studies people requested, you’ll know that it will hit home with the audience.
Readers go crazy for lists posts. They’re so simple to understand.
There are even blogs completely devoted to exclusively publishing list posts.
List posts work so well because they provide a clear, concise understanding of what the reader should expect.
And headlines full of clarity drive clicks.
So, want to attract more readers? Give them 10 reasons to visit your site.
As a business classic, the how-to post has stood the test of time.
Because it’s the best example of educating your readers.
They provide immense value, help your readers solve a problem and work well as evergreen content.
It’s so valuable, that HubSpot analyzed their posts and found that how-to style posts generated 55% more traffic than other post styles.
Find technical topics that you could teach your audience – just like you would when you’re speaking.
Then walk them through the process step-by-step. Add appropriate visuals. And viola! You’ve got yourself a super-helpful post.
Let’s say someone (preferably a thought leader) publishes a post that stirs you.
Perhaps you believe it’s misguided, misinformed or just plain wrong.
When this happens, it’s time to craft a response post.
Now, keep in mind, you don’t want to ignite an argument. (That’s a different type of post.)
Instead, you should strive to open a dialogue between you and the blog or author.
Be really careful with these posts. You should never publicly degrade someone or communicate in a rude, unprofessional manner.
You just want to ignite a discussion. When you do it right, you’ll attract tons of readers and several comments as well.
Don’t forget that some of the best-paid speakers started out writing blogs and books, trying to drive traffic to their website, just like you.
The content was the segway to breaking into a speaking career.
But once you’ve made that transition, the quality of your content is what can allow you to get higher-paid speaking engagements.
Here’s what you need to know.
Never assume that just because you’re getting more speaking gigs that you can slow down on providing valuable content.
In fact, it’s the perfect time to kick it up a notch.
Writing quality content that’s related to your speaking topics positions you as an authority in your niche.
Offer additional valuable information that expounds on what you speak about direct your audience to check out your website.
You may think that’s a no-brainer.
But does your bio have a professional headshot and does it hit the essence of what you want people to know about you?
It should be specific enough to be a true reflection of your brand without being so long that readers will lose interest.
When all the pieces of the puzzle are in place, you’re in a position to get higher-paid speaking engagements because your worth is apparent throughout every thread of your brand.
But so does what you do with it once they get there.
That’s where awesome content comes into play.
Valuable content will give you the credibility and authority you need to get higher-paid speaking engagements and bring in the revenue you’ve always wanted.
Which of these types of content do you use consistently?