How to Generate Leads Through Content Marketing

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How to Generate Leads Through Content Marketing

Are you one of the many entrepreneurs struggling to generate leads for your business? Well, then you’ve come to the right place. No matter your industry, content is king. It’s a way to connect with customers and establish authority. But most impressively, it’s an opportunity to generate dozens of leads to your business each month. In fact, WebDAM shared statistics that showed consistent blogging led to 67% more leads for B2B companies. The type of content you publish directly correlates to the amount of leads you can generate. You need to create high-quality, compelling and engaging content. Focusing on the right type of content can mean the difference between a handful of leads each month and generating enough leads to retire on. I hope this post helps you do the latter.

Publish In-Depth, Engaging Content

You can’t generate leads from content marketing without highly engaging, hyper-targeted, data-driven content. How can you accomplish this? Just follow these steps:

  • Identify the content your audience wants. Keyword research will help you identify what your ideal customer is searching for. You can also use competitor research to see how they’re responding to the content your competitors are publishing.
  • Study successful headlines to increase engagement. 80% of people will click to see your headline. But they will only continue reading if the headline engages. Learning how to write headlines will differentiate you from competitors.
  • Gather compelling statistics and data. Great content is supported by statistics and data. It makes your content more authoritative and engaging. You can conduct your own research or use data from others. It works either way!
  • Put it all together! Targeted Topic + Powerful Headline + Compelling Data = Success!

Start Using Content Upgrades

Content upgrades are a great way to generate leads through content marketing. It’s a simple, effective way to build your email list without spending too much extra time building landing pages and time consuming lead magnets. So, what’s a content upgrade anyway? Instead of promoting something vague – like free blog updates – you give away a resource to something that’s unique for that blog post. Backlinko posted a case study that outlines how this strategy helped increase conversions by 785% in one day. I’d say it’s a pretty effective way to generate leads! Let’s use this post from Bryan Harris for example. At the end, he offers access to a bonus lesson on productivity. Screenshot 2015-08-02 20.59.17 But it doesn’t even have to be a full-fledge course. You can do this with all sorts of bonus content, including: additional tips, scripts, checklists, courses, PDFs, templates and more.

Use Social Media Outreach

Once you’re publishing great content equipped with upgrades, it’s time to get some attention. Personally, I find that Twitter is a great low-cost, bootstrap method for gaining some traction for your blog posts. It’s actually a pretty simple process.

Step #1: Identify Potential Readers

You’ll want to find the Venn Diagram overlap of interested readers and potential customers. If you’ve targeted your content correctly, it shouldn’t be hard to do. screenshot 2015-08-02 20.43.42

Step #2: Craft Some Personalized Tweets

You’ll need to write something personalized if you want to see results with this method. Let me reiterate, it’s not okay to spam people with the same generic message. Take a few moments and find a way to connect with the person about the topic. Use that connection point to craft a valuable message. Screenshot 2015-08-02 20.51.25

Step #3: Mix the Tweets With Your Other Scheduled Posts

I like to craft the personalized messages in a spreadsheet, then mix them in with the other tweets I schedule in Buffer. I could send them all at once, but I don’t like to clutter my stream that way.

Step #4: Engage and Respond When Appropriate

Having the time to engage and respond to others is another reason that I schedule my outreach tweets. If I received hundreds of responses in one day, I might overlook someone or fail to give them the attention they deserve. Always make an effort to engage with someone that has responded to your tweet. After all, this is about more than getting readers for your blog. It’s about generating leads that turn into paying customers. What will you do this month to start attracting high-quality leads using content marketing? Don’t waste another month without investing in this effective form of customer acquisition!

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Josh Coffy

Josh has an exhaustive understanding of technology and a creative marketing approach that drives client results. In his free time, Josh does CrossFit and travels with his wife.