Creating customer engagement is one of the cornerstones of successful marketing. The more engagement your content receives, the more visible it becomes. But how do you get your audience to like, comment, and share?
That’s where website design comes in.
From blog posts, marketing emails, and social media posts to eBooks or your website, your content can be amazing but it will gather dust if the presentation is lacking.
Great website design is good for your brand. Following a few simple guidelines can transform your content from “Meh” to “Wow! These people look like they know what they’re talking about.”
Learn about three fundamental design concepts that will take your content to the next level and help you boost your customer engagement.
It sounds obvious, right? But one of the most frequently overlooked steps in content marketing is simply taking the time to think about your customers. Buyer personas are essential when planning any kind of marketing.
Having even a broad-strokes picture of who your ideal customer is will allow you to more thoroughly connect with your readers or visitors through your content.
Humans respond well to emotional cues. Think about the feelings you want to elicit from your customer and design around that. This infographic breaks down the color psychology of branding, illustrating what emotions certain colors provoke and how they can vary between industries.
Here, we return to a previous point: creating a map. Just as it’s important to make the user experience intuitive, you also want it to tell a story in a way that makes sense. For instance, I always begin my blog writing process by creating an outline of the main points I want to cover, and then I rearrange things as I write if I find the flow to be not quite right.
Customer engagement can be a frustrating uphill climb, but it’s well worth the effort. John Russell, the President of Harley-Davidson, said it best: “The more you engage with customers, the clearer things become and the easier it is to determine what you should be doing.”
Use these website design tips to draw your readers in and keep creating quality content that makes them want to stay. The stronger your customer relationships, the more insight you can gain from them.
Better design —> more engagement —> greater visibility for your content and your brand.
Where does your business struggle to connect website design and customer engagement?
Catherine Reinehr has a degree in English Literature and a passion for all things marketing. As Digital Specialist at Canopy Digital Media Services, her focus is on web design, SEO, social media, and email marketing.