Blog Checklist: How To Write A Blog

September 30, 2019

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Blog Checklist: How To Write A Blog

Blog Checklist

Learn how to write a blog, gain more authority for your website and drive sales.

If you want to get rich quick, don’t blog. Spend tons of money on ads to bring in leads, but expect to continue to shell out that ad spend.

Otherwise, most entrepreneurs, consultants, or small, medium and large businesses SHOULD be blogging.

Because blogging WILL give you the long-term gains you’re looking for in organic traffic, rankings and free leads.

Let’s dive right in: Learn how to write a blog with this easy-to-follow blog checklist.

If you’re still on the fence about whether you should blog, consider these reasons for blogging.

Why should you blog?

  • Grow brand awareness.
  • Establish your authority.
  • Engage your audience.
  • Stand out from the crowd.
  • Sell products or services.

Then, check out the case study we wrote about how increasing the number of times we blogged led to incredible results.


Blog Checklist

1. Choose A Topic.

First, brainstorm a bunch of topics

These should be concepts that you have expertise in, and at the same time, should solve big problems your readers have.

It can be difficult for business owners to think like their customers. To get unbiased answers, ask your customers for feedback.

These interviews should give you a good foundational list of ideas to build your blogs upon.

2. Select An Angle.

If you’re going to write a blog about being more productive, the angle you take is more specific, such as “productivity apps” or “5 steps to take every morning to be more productive.”

3. Choose A Keyword.

Use a free tool like UberSuggest and play around with the best keyword to use. Search for “productivity app” and select a term that fits your topic, has a good monthly search volume (this term has 6,600 “volume” or people searching for it each month. Combine this with a difficulty (or SD) score that is lower than your website’s domain authority.


Pro Tip:

Use MOZ to determine your website’s Domain Authority.

4. Check Competitors.

What do their blogs say about this topic?

What are they writing about?

How can the blog post you write provide MORE value?

5. Do Your Research.

Can you add stats to make your blog more interesting?

Are there outside opinions your audience would want to know about?

For example, Tim Ferris is a huge productivity guru. Including a quote from him about the topic will provide significant value for your readers.


6. Create An Outline.

Before you write a single word, you need to know where you’re going.

Create a rough outline. Don’t worry. You can change directions later if you need to. 

However, your outline will help you stick to the topic.

For example, my blog about productivity apps might follow this outline:

  • Introduction
  • Why productivity is important
  • How apps are helpful
  • Top 10 productivity apps
  • Results to expect

7. Test Titles

Create LOTS of title options

The process alone helps you whittle out the bad ones and come up with some killer headlines.


8. Focus On The Introduction

Research shows that today’s readers “skim” content. And blog posts are no different.

Web readers typically scan the title and the introduction (and then the subheads). So if you want people to read more than just your title and introduction, those first few sentences need to ROCK the house.

And get people to keep reading.

9. Write The Rest Of The Blog.

Continue writing the rest of the article, and use subheadings (like this article has) to tell the story for those “skimmers.”

10. Wrap It Up.

Before you publish your blog, be sure to:

  • Proofread it for errors.
  • Have a friend or colleague read it to ensure that it makes sense.
  • Add images.

Then, click “publish” and you’re done!


How To Write A Blog 

No more excuses! It’s time to write your first blog. Or pick back up your “pen” and get back into the groove.

Believe me, when you look back a year from now, you’ll be glad you invested the time into writing with this blog checklist.

Your organic traffic will be through the roof, you’ll have leads you can’t keep up with, and the sales to back up your investment in blogging.

Check out this case study we wrote about one of our clients who invested in blogging and their phenomenal results.

Need help with blogging? We’re here for you! Or check out these resources on blogging for DIY guidance.

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