Becoming successful in social media requires creativity, time and dedication. If you have those three things, then you can implement strategies that lead to results for your brand. As entrepreneurs, we’re always seeking out new ways to stand out from the crowd. It’s a requirement for the job, I think. That’s why I wanted to put together this list. These bite-sized strategies may seem small, but they’ve had a huge impact on what I’ve achieved through social media. And that’s what it’s all about. Finding the small things that can bring amazing results for your brand. So, without further ado, here’s the list of social media strategies every entrepreneur should try. Enjoy!
I’ve seen a lot of celebrities doing this lately. In fact, I just saw Ariana Grande do it when the whole donut fiasco happened last week. It’s an easy way to share a longer message while natively using the platform. Have something to say that goes a bit longer than 140-characters? Don’t be afraid to hack the system like this. I’ve found that the best way to learn social media hacks is by watching how non-marketers instinctively use the platform. People will always find ways to bend the networks to their will. And this is a great example of that. Get creative by stepping into the mind of regular users.
I used this recently when I wanted input from a variety of experts on a new post. Sending out the same type of Tweet to 50 different people can feel kind of spammy when you do it all in a row. Instead of taking that approach, I scheduled out the interaction using Buffer, just like I would any other social media update The results were great. In fact, I received the highest response rate that I’ve ever gotten by using this strategy.
This strategy helped me grow my Instagram followers by 10x in 2 months. No joke. It’s simple: find hashtags that your customers use related to your industry. For me, I found that a lot of people working at agencies (my target market) used #agencylife in their captions. So, I searched that hashtag and started commenting on photos that others were posting. The key here is to make it specific to the photo. Something like this will get more attention:
I’m really diggin’ that rad shirt. Where can I get one?
Whereas, something generic won’t make the splash you want. Avoid comments like this:
It only takes a few seconds longer to make it personal. And trust me, it’s worth the time.
Gary Vaynerchuk has been preaching this strategy for the past several months. And it’s a great way to start building up connections with others in your industry. You’ll only need a few seconds; there’s no reason to make the video last longer than any other tweet. The simple act of creating a video instead of sending back a text-based tweet will do enough to make you connect with someone on a deeper level. What do you think? Have you ever used (or received) a video reply?
This takes an incredible amount of visual content planning. But if you’re up to the task, it can set you apart in a crowded instagram marketplace. It’s a simple concept. Use a variety of Instagram accounts to setup a content pathway. Add captions to images in order to lure people deeper into the maze. Ballantines does this great. Here’s a snapshot of their Issue One: Think you have the skills and time to put something like this together? Please let me know if you give it a shot! I think this is such an interesting way to generate some attention on the platform. Successful social media requires you to think outside the box and try something different. It’s the only way to stand out in a noisy online world. Which of these strategies will you implement first? I’d love to hear you thoughts and plans in the comments below! And if any of these strategies seem interesting to you, don’t forget to share on social media! Thanks!