Everyone wants more traffic. There are some tried-and-true ways to get it if you know where to look and who to trust. These resources will give you a leg-up and push you in the right direction.
Editor’s note: This post was originally published on 9/11/14 and has been updated for accuracy and comprehension.
If you're a blogger, chances are, you want more traffic.
Traffic is the reason we write. The lane of our leads. And the solution to our sales.
I've been blogging for more than 5 years now, and I spent the first 9 months figuring out how to drive traffic to my blog. Some methods worked, but a lot didn't.
So, rather than giving you a massive list of “traffic methods” I've heard about, I'm going to share every method that has put visitors on my blog, leads in my Aweber and dollars in my pocket.
There's no way around this. If you're writing for quantity and leaving quality behind, chances are you'll run out of ideas, burn yourself out and not get ranked.
When it comes to writing kick-ass content, there isn't a precise word count.
Whether your post ends up being 100 or 1,000 words, get your point across without fluff.
My list is like my family.
Every time I do something new, they all want to know about it. So, whenever I have a new blog post, new product or random ideas, I let them know. In fact, you may be reading this post as a result of my email. (Living proof!) 😉
Recommended Read: Guide to Getting Your First 500 Email Subscribers
SproutSocial reports that posting to social media platforms has two positive outcomes:
Both of these send a positive message to Google about your website’s authority – which will lead to more traffic.
Let's face it. How long do you stay on a website with horrible design?
Usually not very long. If you can't find the latest articles, a call-to-action to subscribe, a good navigation bar that makes sense, chances are, you won't come back.
It's definitely something you learn along the way, but if your site is attractive with good design, readers will return.
As cliche as this sounds, creating one piece of content for 30 days straight will dramatically increase your traffic.
This could be a blog post, a video, a podcast, an infographic, etc. As long as you're providing value, it works.
In fact, this post is Day #11 for my second 30-Day Content Challenge.
The first time I challenged myself, I went from 814 monthly visitors to 9,575 by the 30th day.
Click here to take the challenge & get all the juicy details.
Scheduling social media posts out ahead of time is what separates the pros from the amateurs.
Posting manually to every social network will quickly burn you out and leave a sour taste for social media marketing in your mouth.
The best way is to create your content, commit to a certain number of daily posts per social network, write a schedule, and stick to it.
Two great tools for scheduling social media posts are Sprout Social and Hootsuite.
This generated 5k+ page views in one month for us.
An authority roundup is usually a blog post with a list of industry leaders (authorities).
This is a great post for a couple reasons:
I actually did this when I did my first 30-Day Challenge.
From doing so, I got roughly 60% of the authorities mentioned in the post to share the article and generated 5,000+ pageviews on that article in the first month.
When you write a blog and it gets posted on someone else’s website – or you post an author’s blog on your site – that’s a “guest blog.”
Accepting guest blogs is helpful because it minimizes the work you need to do and can drive the guest poster's audience to your blog.
Guest posting on other blogs is great because it gives you a backlink (which helps SEO) and it gives you exposure to their audience.
To get started, I recommend you check out Neil Patel’s "Ultimate Guide to Guest Blogging."
I'm currently working on this one. (I even have a running spreadsheet of blogs that I've commented on.)
Typically, blogs allow commenters to put their name, website and email. Actively commenting on other blogs oftentimes gets people reciprocating the love.
Not only does it open the doors for the blog owner to go back to your site and comment, but if you're constantly showing up in the comments, their audience will start clicking over to your site.
People love giveaways.
Getting free stuff is always great. But what if the contest encouraged people to get more entries by “sharing the giveaway?”
That's exactly what the Sumo Giveaway plugin does. It allows people to opt-in to your giveaway with their email, then get more entries by sharing the link. (See how this guy even grew a list of 200k subscribers and crashed his servers with a $79 giveaway in 11 days.)
Facebook advertising is great. Because it's SO cheap.
Spend $5-$10 with targeted “boosting” of your posts for every blog post you write and you're bound to drive some traffic!
If you included something about someone in your article, tag them when you post about it.
Because sometimes, you'll get them to share it with their audience.
(Just like I've referenced different people in this post, I'll be tagging them when I initially blast it across my social channels.)
The best kind of traffic is targeted traffic. (duh!) And who's more targeted than your email subscribers?
By setting up email follow-ups and automating your email marketing, you can continually offer value to your subscribers by sending them back to blog posts & content.
Side-Note: This will also help establish you as an industry thought leader.
If you're a news blog, this works best. Covering topics that just happened that day can quickly rank you in Google.
For example: If you’re in the marketing industry and Instagram begins allowing advertisers, write about it that day.
“Newshacking,” as this strategy is called, is very effective, and it will attract traffic if you can be one of the first to write about an event.
Headlines are extremely important because it's the first thing someone sees of your post. If it doesn't grab their attention, then they won't click to it.
Search Engine Journal has a great video on it:
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The rules in the SEO game are always changing, but that doesn’t mean you have to be a victim to it.
Instead of putting your head in the sand and *hoping* your website’s SEO is good enough, get some help.
Use a tool like MOZ or SEMRush to make sure you stay on top of search engine algorithm changes.
Podcasts are amazing.
They expose you to an entirely new audience and create a new platform to deliver valuable content to your subscribers.
Just look at Pat Flynn with the Smart Passive Income Podcast. He amassed over 9.5 million podcast downloads in the first two years and even landed the position as Director of Web & Social Media for the movie "Crooked Arrows."
Click here for his step-by-step guide to creating your first podcast.
Whether you're writing a list post (like this) or have a good quote in a post, click-to-tweet is a very powerful way to get people sharing your content – thus, driving more traffic.
You can create your 'click-to-tweet' links and easily organize them in folders. It even tracks the new visitors you get as a result of someone tweeting it!
The proper length for posts, articles and everything else online constantly changes.
You can keep up with best practices with this infographic.
Don’t just post your content on social media. Engage with your followers so they know you’re a real person or brand. And be helpful.
Similar to an authority roundup (#10), interviewing top influencers in your niche can drive boatloads of traffic.
The influencer gets more PR and recognition and you get exposure to their audience.
A few ways to interview (depending on the influencer's preference) include:
There are countless ways to drive traffic to your blog.
These are some of my favorite and most effective strategies.
Take them, use them and share this article if it helped you. 😉