We know traditional web design is broken, so why keep trying to beat a dead horse?
Don't invest a ton of money, commit your team's time and resources, risk going over your budget and timeline for a website redesign that may not meet your needs once it's done.
You should know there’s a better way! It’s called growth-driven design (GDD) and it’s pushing traditional design out of the running.
Here's how to redesign your website a better way.
Let's take a closer look at how to redesign your website.
During this time of planning how to redesign your website, you should:
Based on your findings, figure out which action items you want to add to the wishlist moving forward. Here’s how to prioritize your action items:
Now, you’re ready to plan your next sprint cycle.
Choose the action items that will be most impactful and factor them into the planning cycle of how to redesign your website. A good rule of thumb to follow is to choose a few items to focus on, and do them really well. If you finish these before the cycle is over, go back to your wishlist and add a couple more action items to the list.
At this point, your website goes into development and your wishlist comes alive in the website design.
Consider each action item that goes live an experiment or a trial. It might not become a permanent fixture on the website. That all depends on its performance.
So make sure you’re tracking the action item and identify the metrics you’ll use to measure and assess it. Give your continuous improvement efforts a boost by developing a marketing campaign that sends traffic to that particular website section.
You’ll collect data quicker, and you’ll be able to “kill” the page or element if it’s not performing, or tweak it to make it better.
Growth-driven design is the bee’s knees.
What other web design method can guarantee results, and ensure your investment goes to great use – driving more traffic, leads and conversion for your business?
The best practices for redesigning your website include the following: