This is the seventh blog in a series of articles covering web design for motivational speakers and authors.
Catch the series here:
Your website is like your flagship store.
It represents who you are, what you do and how you work – all in the hopes that customers will come flocking and open their wallets.
So, your website is pretty big deal.
Problem is, most business owners don’t know much about web design.
Why would you?
You’re an expert in healthcare. Tech. Startups. Speaking. Anything BUT web design.
So we put together a guide to walk you through the best designs (and WHY), complete with lots of graphics, to help you during your website redesign or a first-time design.
Here’s a recap of the articles in this best website design series. Then, stay tuned. Because we’re going to give you a bonus.
We’ll show you the best process to use to design or redesign your website you get maximum outcome and return on investment.
Growth-driven design is all about using data to build your website.
Seems like a pretty reasonable, commonsense approach, yes?
Well, for years, web designers have been doing the opposite
. If you’ve already built a website, you’re familiar with the headache-inducing and money-pit process.
You build a website with 10-20 pages, in the hopes that people will respond to them all. And the whole process could take up to two years and a whole lot o’ money.
With growth-driven design, the approach is to:
The growth-driven design approach seems, well, so logical. It’s surprising that more marketing and web design companies don’t utilize it.
Flight Media is committed to offering growth-driven design as a way for our clients to bypass the high upfront costs that traditional design requires, the long delivery time, failing to deliver functionality (because the build isn’t based on user data), going over budget and running over deadlines, and ending up with a product that doesn’t work!