This is the third blog in a series of articles covering web design for motivational speakers and authors.
Catch the series here:
The About page on your website speaks volumes.
It’s the place prospects and customers will go to find out what you’re all about.
The design, copy and call to action (CTA) help visitors discover if you’re the go-to brand who can solve their problems.
In this third article in our “Best Designed Website” series, we’ll explore what makes an About page great, so your website can sing the right song to visitors.
Your brand’s About page shouldn’t be an afterthought.
By using clean but simple designs and lots of creativity, along with standard design elements users expect to see, your About page can stand out from the crowd.
Each of these pages are different in their own ways, but simplicity and uniqueness is a common factor.
Having your own creative, unique About page can be the difference between winning a new customer or losing one to a competitor.
What do you have on your About page that's unique?