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Best Designed Websites: The About Page (Part 3)

April 3, 2020

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Best Designed Websites: The About Page (Part 3)

Best Designed Websites

9 of the best designed websites:

  1. Molekule
  2. Blue Connect
  3. Flight Media
  4. Fantasy
  5. Lemonade
  6. Webydo
  7. Crypton Trading
  8. Uber
  9. Harry’s

This is the third blog in a series of articles covering web design.

Catch the series here:

Top 10 Best Designed Websites in 2016 (Part 1)

Best Designed Websites: The Home Page (Part 2)

Best Designed Websites: The About Page (Part 3) 

Best Designed Websites: The Services Page (Part 4)

Best Designed Websites: The Blog Page (Part 5)

Best Designed Websites: The Navigation/Menu (Part 6)

Best Designed Websites: Why Growth Matters (Part 7)



As a business owner, marketing guru, or website designer, it’s your job to make sure your website design is a cut above.

The best designed websites drive traffic like crazy and that’s what everyone wants, right?

The following examples show off all the things that make a website design fantastic.

Because the About page on your website speaks volumes.

It’s the place prospects and customers will go to find out what you’re all about.

The design, copy and call to action (CTA) help visitors discover if you’re the go-to brand who can solve their problems.

In this third article in our “Best Designed Website” series, we’ll explore what makes an About page great, so your website can sing the right song to visitors.

1. Molekule

Molekule website About page design

Why We Love This About Page

  • Its design and copy aren’t over-the-top. There isn’t too much going to overwhelm visitors. There’s a lot of room to breathe on the page so users can digest all of the content.

Molekule website About page design

  • It uses a personal approach. The story of how and why Molekule was founded personalizes the brand’s message.

Molekule website About page design

2. Blue Connect

Blue Connect website About page design

Why We Love This About Page

  • It's specific. The color palette is clean, presenting an overall modern appearance. It simplifies what users should do on the page
  • It’s easy to navigate. Finding the information users want is simple and not hard to find.

Blue Connect website  About page design

3.  Flight Media

website About page design

Why We Love This About Page

  • It gets down to business. It lets the user know what they’ll get from working with Flight Media with few but impactful words.

Flight Media website About page

  • The content is customer-centric. It uses the second-person point of view (“you”) to speak directly to the user’s needs. In short, it’s all about the customer, not the brand. Flight Media website About page design
  • It shows proof. The user isn’t left to wonder if the strategies actually work. Numbers don’t lie. 

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4. Fantasy

fantasy about page

Why We Love This About Page

  • The main header doesn’t stand still, provoking interest. It’s constantly in motion, changing rapidly from one thing to the next.

Fantasy website about page design

  • It’s not afraid to be one-of-a-kind and unconventional. The plain and simple red, white and black is striking.

Fantasy website About page design

  • The call-to-action is engaging and sparks deeper thought. The simple question forces the user to ponder the question and what it may mean for them.

Fantasy website About page design

5. Lemonade

Lemonade website About page design

 Why We Love This About Page

  • The navigation is tailored. It provides the user with a navigation menu specifically for the page.

  • The design is eye-catching. Each section is visually appealing: The page features beautiful typography, simple CTAs and compelling, clever graphics. Each section is clearly defined with those elements.
    Lemonade website About page design
  • The contact information is specific. The user can choose how to connect with the brand based on needs.

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6. Webydo

Webydo website About page design

Why We Love This About Page

  • It’s conventional, so users can easily identify what they’re about, yet the breaks out of the norm. The page has headings, body text and CTAs – conventional elements – but the layout pushes the envelope. However, by using subtle color and text weight, the user is easily able to navigate through the page. 
  • The call to action is ever-present. The primary CTA follows users wherever they go, staying at the top of the page.
  • It focuses on customers. The design highlights the user by using “you” and specifically describing how the user will benefit and the tools that are available, empowering YOUR creativity.
  • Webydo website About page design

7. Crypton Trading

Crypton Trading website About page design

Why We Love This About Page

  • The retro vibe. The first thing you notice about this page is that it looks like it was made on a Commodore 64 in 1982. But it’s cool. 
  • It’s innovative. It uses a combination of words and animation to tell the story of what the brand can do for the user. The words continue to appear as if they’re being typed while you watch.

Crypton website About page design

  • It speaks directly to the user in a unique way. It’s as if the bot is having a private conversation, addressing users’ needs.

Crypton website About page

8. Uber

Uber website About page design

Why We Love This About Page

  • It humanizes the brand. Sharing a letter from the CEO gives the user a glimpse into what the brand’s mission is.

Uber website About page design

  • It focuses on the customer’s interests. The About page gives the user options to check out a variety of topics about the brand.

Uber website About page design

Uber website About page design

9. Harry’s

Harry’s website About page design

Why We Love This About Page

  • It’s straightforward and fun. They use a subtle sense of humor to get their message out. (The little caricatures even give little waves on this page!)

Harry’s website About page design

  • The design is clean, fresh and modern. The contemporary use of color catches the eye without being too vibrant or extreme and differentiates the categories of products easily.

Harry’s website About page design

Harry’s website About page design

  • It employs social proof. The design lets recognizable, prominent fans do the talking, showing how many have chosen to work with the brand.

Harry’s website About page design

Final Thoughts

Your brand’s About page shouldn’t be an afterthought.

By using clean but simple designs and lots of creativity, along with standard design elements users expect to see, your About page can stand out from the crowd.

 

 

Each of these pages is different in its own way, but simplicity and uniqueness are common factors.

Having your own creative, unique About page can be the difference between winning a new customer or losing one to a competitor.

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Josh Coffy

Josh has an exhaustive understanding of technology and a creative marketing approach that drives client results. In his free time, Josh does CrossFit and travels with his wife.