We confess up front.
The title is click bait. :)
There’s a lot of controversy surrounding webinars. Corporations, solo-preneurs, bloggers – everyone is holding webinars. So, yeah.
There’s a little bit of “noise” around them and consumers are developing expectations with them – like being upsold on a product.
But that doesn’t mean they don’t work.
Let’s take a look at the numbers, first, and then the “how.”
Webinars lead to sales. Plain and simple.
The key to a successful webinar involves standing out in the crowd – for keynote speakers or any kind of company.
Your audience may be exposed to a ton of mediocre webinars on general, vague topics.
Your webinar will be successful if you take the time to be creative and really listen to your audience.
We recently published a case study about how we build a webinar based on “message mining,” learning exactly what pain points our primary audience has.
With this information, we developed the topic and content of the webinar to specifically address these problems and lead to a solution.
Here are the steps to follow to build a successful webinar:
A carefully crafted webinar based on hard data could be JUST the solution your company needs to jumpstart sales. If you’re looking for prospects and leads that you know you can help, start with a webinar.
Then, come back to this blog and share your results!
How did your first webinar go? What problems did you face? What results did you get?