This post was originally published on 1/7/14 and has been updated for accuracy and comprehension.
After 9-10 hours of studying and taking a 60-minute test, I sat at my office desk thinking about the massive amount of information I learned during the last few weeks
The quick, easy certification generated 10x more results than I had expected, is currently boosting traffic and sales qualified leads (SQLs), and shows no sign of slowing down.
We used these strategies within our own company, too. In 2014, Flight Media was averaging 25-40 visits per day (sad, I know), but within 6 days of applying Hubspot’s inbound marketing techniques, we saw a 620% boost in traffic, generated 300% more leads, and finally began generating qualified leads who were requesting pricing & quotes.
Why? Because the strategies Hubspot teaches work.
And that’s why we continue to believe in education and training for our entire team. Because as much as you depend on effective marketing tools (like a CRM), you also need to learn strategies.
Our team holds every certification that HubSpot offers – along with others – because they ensure we stay up-to-date on current marketing methodologies that work, and as we implement them for clients, we ensure that they continue getting an influx of traffic, leads and conversions.
You shouldn’t work with an agency that doesn’t believe in investing in its team members who will ultimately get YOUR team better results.
Perhaps you’re looking for trainings for your own marketing team, and you want to get up-to-speed on what’s really working.
You won’t be disappointed with the Hubspot Inbound Marketing Certification. Here’s why.
Can it get any better than that? At the cost of only your time, there is no reason everybody (or at least somebody on your team) shouldn’t get certified.
The results will easily outweigh the costs and are worth every second of additional labor. (i.e. You will experience ROI by applying the strategies.)
Upon passing the final exam, you will receive a PDF document of your certification and be given an HTML code to embed on your website (credibility.)
If you’ve ever gotten certified in something (Adwords, Google Analytics, Investments, etc.), you’ll quickly get frustrated because there is rarely a clear study path.
For example: Google Adwords certification provides links to articles that will help with studying, but there are no videos or walkthroughs–just plain, boring text.
Hubspot eliminates that frustration by having a downloadable study guide, along with video classes that allow you to download the video slides (if you want), see an overview with key points of what you’re going to learn, and view additional resources to further your learning.
If the fact that it’s free and it’s ordered isn’t enough, classes are less than 1 hour each.
There are a total of 9 classes and they each range 45 minutes to 1 hour. I watched the videos during my 12pm-1pm lunch break, while I ate. Grab a notepad, coffee (or lunch,) and click play.
Each class also walks through the Inbound Marketing Methodology from start to finish and makes it easy enough for a 5th grader to understand. There’s no “guesswork” required. (Finally..)
Your marketing team needs authoritative guidance on what’s working NOW. You need to use your resources wisely, and HubSpot certifications can help your team get quickly up to speed, provide tangible tips for getting better results in the present, and ensure you get that coveted organic results down the line.
This is, undoubtedly, the best part. Return on Investment. As you coast through the videos, don’t only take notes, but take action. I took immediate action after every video and experienced quicker results than I could have imagined.
Whether you’re looking to drive more traffic, improve landing page conversions, generate more SQL’s, or make more sales, Hubspot’s Inbound Marketing Certification will help.
Their proven (and extensively tested) methods will take your company to an overall new level – and help you build your marketing dream team.
Sign up for the certification here. You’ll be glad you did.
What certifications have you and your marketing team found helpful?