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9 Step Blueprint to Generating Blog Traffic

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9 Step Blueprint to Generating Blog Traffic

The World Wide Web is just what it says: WIDE!

And as everyone wants a piece of the pie, blogs are popping up each day like mushrooms after a rainy week. Search engines now show hundreds of pages of related content and often the ones that bring information and quality are not the ones ranking high on the first 3 pages (let’s be serious, no one goes over the 3rd page anymore).

If you’re asking yourself what can you do to be on the first SERP (Search Engine Results Page,) here is a 9 Step Blueprint to Generating Blog Traffic:

  1. Choose Your Niche

Many of our clients at Flight Media approach us with the belief that information within their niche is irrelevant, therefore unwanted; other times, they think their industry to too highly saturated.

The truth is, it is not important whether you want to write about dog accessories or world news, as long as you stick to your topic and provide the utmost quality. Yes, the

Yes, the internet may be filled with many other blogs similar to yours, but this should not be of concern if you do not to copy and paste info or rehash other’s articles. Find authoritative sources for your information outside the web media and try to bring original content to your blog.

Find authoritative sources for your information outside the web media and try to bring original content to your blog.

  1. Write As Often As You Can

Search engines love active pages that continually upload fresh conten; . that demonstrate the owner’s interest towards his readers.

This is why it is essential to write new things on your blog at least every other day. Even after you generate a valuable number of visitors, remember that your goal is to have a high percentage of returning traffic.

(This can be track via Google Analytics.)

  1. Think SEO

This doesn’t mean you have to turn yourself into a SEO guru, but knowing a few basic things about keywords, long-tail-keywords and how to include them in your blog posts, is crucial if you want to get a higher ranking on SERPs and get more visitors fromsearch engine marketing.

Do your research on SEO; knowledge is power.

  1. Choose Your Title Carefully

Since we are on the topic of SEO techniques, in your research you will likely discover the importance of your article/blog post titles.

Example: The average blogger writes vague and ineffective titles; for example, let's say Jill runs a pet shop. She writes a blog about how she cares for her pet, but titles it, "I love my dog, Remy."

A more effective and SEO friendly title would be something along the lines of, "7 Quick Tips to Caring for Your Dog."

Remember that the title is the one of the only things showing up on search engine pages, so adding things like “tips, 10 ways to, how to, all there is to know about” will definitely increase your rank as these are typically the phrases one looks for when searching for content.

  1. Don’t Forget About The Social Media

Facebook, Twitter, Google +, Instagram, and LinkedIn are the future of visitors.

These social media environments have the power to gather filtered information, specific to each user, and display things that are interesting to them.

Adding social buttons to your blog will increase the sharing rate of your content and the chance to gather visitors from multiple sources. We encourage our clients to go ham with social media integration on their websites.

If you are developing on Wordpress, there are plenty of plugins that you have available to you for social media.

  1. PHOTOS!

70% of the information a human receives and processes is visual.

This is why enhancing your content with photos will not only make the reading process a lot more enjoyable, but it also creates additional means of remembering your content.

All in all, people are attracted to pretty pictures, so if you don’t have one – take one from royalty free websites like flickr.com, clipart.com or any other website.

(Disclaimer - We do not recommend or condone stolen media, so make sure your source is, in fact, royalty free.)

  1. Incorporate Links

Part of running a successful blog is being honest and using valuable resources when you can.

Point blank, you don't know everything, none of us do.

You must get your information from somewhere, and people want to know. If you are talking about another company, product, services, or blogger, mention their name and add a link to their website.

Not only does it make you appear more resourceful, but outbound links are also favorable to bringing links back to you. Remember that you must first give in order to receive, so don’t be afraid to send a few visitors to other websites. They will come back multiplied.

  1. Email Subscriptions

Email marketing and email subscriptions are another wonderful way to bring in new readers and especially to capitalize on returning visitors.

Make sure, however, that your blog has exclusive content only available to subscribers; this could include private posts, eBooks (available for download after an opt-in,) courses, or videos.

Choose weekly newsletters and write a catchy summary of what’s hot on your blog. Include links to your posts and returning visitors will come streaming through.

A great company to model your content marketing off is Entrepreneur Magazine. Subscribe to their newsletter and follow them on Twitter.

Pay close attention to the emails you receive and the posts that continually go out.

  1. Contests, Giveaways, Promotions!

It’s all about free stuff!

People love getting free samples, free eBooks, free anything! Invest the time and money to organize contests, promotions and giveaways; we assure you that the ROI is fantastic.

No matter the process you choose to extend these gifts to your readers, it is a sign of your appreciation for the time they spend on your blog, and a form of respect towards them.

In the end, do not be cheap! They bring you the money you make from ads, affiliate marketing, etc., so share a piece of the pie!

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Josh Coffy

Josh has an exhaustive understanding of technology and a creative marketing approach that drives client results. In his free time, Josh does CrossFit and travels with his wife.