How SEO Works: 7 Tips For Keynote Speakers

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How SEO Works: 7 Tips For Keynote Speakers

How SEO Works: 7 Tips For Keynote Speakers

  1. You have to nail the keyword.
  2. Your copy needs to be top-notch.
  3. The URL should contain the keyword.
  4. Include the keyword in the title meta tag.
  5. Google looks at the meta description.
  6. Pictures count, too.
  7. Links build trust.


These three little letters can have a big impact on your website’s ranking.

Of course, you want your blogs to be readable and relevant.

Otherwise, it won’t get read and you won’t book as many speaking engagements or have the impact you want.

But it’s important for you to know how SEO works, why on-page SEO is a big deal and how you can make it work for you.

How SEO Works

On-page SEO is all about optimizing your website pages in a way that search engines can find and register them correctly.

The way this works is to make sure that the content within your website is written with certain keywords – key phrases that are relevant for your audience – in mind.

Why On-Page SEO Is Critical

On-page SEO is vital because you need to let Google know who you are.

Complying with search-bot requirements also tells entities like Google that you should be ranking at the top of search results for your keywords.

You’ve invested a lot of time and money into your website. Why risk fading into the background?

Giving Google enough of the right information is important, but don’t give it so much focus that you’re letting the quality of your content slide.

Don’t forget that you want to provide an enjoyable experience for your audience, providing them with valuable content that’s readable and relevant.

Putting On-Page SEO To Work For You

Here’s what you need to consider to make the most of your on-page SEO efforts so that you can get the results you want – increased revenue and a greater impact.

1. You Have To Nail The Keyword

In the world of SEO, your keyword (or keyword phrase) is king. It’s the most crucial aspect of SEO optimization.

Choosing a keyword can be tricky sometimes, so here are few things to think about.

  • The keyword you choose should be in line with the topic of the page.
  • It should be easily searchable.
  • Your keywords should flow with the text.

There are certain places that the keyword should appear throughout the text.

Make sure it appears in the title, a header, as well as several times in the content.

It’s important that the keyword shows up within the first paragraph of your blog, too.

But use caution. If you use it too much – and unnaturally – Google will pick up on it and your website could be penalized for “keyword stuffing.”

Plus, your readers will definitely notice and probably won’t stick around. This is where you have to balance SEO requirements with what your readers want.

2. Your Copy Needs To Be Top-Notch

Not only should it offer your audience valuable, useful information, the length should be adequate and the content should be unique – not copied from other sites.

A good minimum length is 500-600 words, but articles with 2,000+ words seem to rank better.

Google will also penalize you for content that is plagiarized and your audience will bounce if you’re not giving them anything that’s useful.

3. The URL Should Contain the Keyword

The keyword goes at the beginning of the URL string so Google will place a higher value on those specific words.

There’s no set length a URL should be, but try not to make it too long, and don’t use words like “it,” “the,” or “and.”

4. Include The Keyword In The Title Meta Tag

The title tag is meta data that’s embedded into the HTML of each page.

Google looks at this information to determine how relevant it is to a subject and whether it should be displayed in the search results.

This lets Google know how to classify the page topic and where it should go on the search engine. And it’s a critical component to understanding how SEO works.

5. Google Looks At The Meta Description

The meta description is the copy you see in a small paragraph under the title when you view your search results.

Keep in mind that it’s the first piece of info your audience sees before they click on your page, so make sure it packs a punch.

Of course, it should also include your keyword or keyword phrase.

6. Pictures Count, Too

An “alt tag” is the HTML code that tells the viewer what the picture is about.

Adding your keyword is a powerful message to Google that your image is relevant.

You’ll notice this text when you hover over a picture with your cursor.

7. Links Build Trust

Your content should include internal links, but you should also be using external links.

Linking to external sources is another way to reinforce your topic, but more importantly, it shows Google that your site is providing quality content.

That’s a big deal because you want Google to view you as trustworthy.

Final Thoughts

It’s a no-brainer that you need a solid marketing strategy for keynote speakers.

Once you understand how SEO works, you’re much closer to realizing your goals, whether it’s creating recurring revenue, landing more speaking events, or just expanding your reach.

When creating website pages, it’s important to consider these seven aspects of on-page SEO.

It will make your website stand out in a sea of keynote speakers who are also vying for speaking engagements and trying to get their brand out there.

Thinking of your website, in which of these seven areas would you like to see some improvement?

Keynote Speakers

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Josh Coffy

Josh is an entrepreneur at heart, dropping out of college to pursue his dream of owning his own business. Fast-forward five years later, and Josh’s unique ability to marry technology with creative marketing strategies has led to Flight Media’s steady and swift growth. Now one of the leading Inbound Marketing companies in Ohio, the U.S. and abroad, clients trust Flight Media’s expertise, agile approach, and transparency. You can find Josh at CrossFit, backpacking the West coast with his wife, Kelsey, or reading a personal development book from his ever-growing library.