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5 Ways to Turn Inconsistent Marketing Into a High-Performance Machine

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5 Ways to Turn Inconsistent Marketing Into a High-Performance Machine

You want a lot out of your speaking career.

Getting in front of the right people, landing enough of the right kinds of speaking gigs, and ultimately generating revenue are probably among your top goals.

These are all attainable with one key ingredient: Consistency.

You may be sabotaging yourself with inconsistent marketing and not even realize it.

Let’s take a look at what this may look like for you, as well as how you can avoid appearing wishy-washy in your efforts in the future.


Consistency Traps

If you do any of these things, you probably have an issue with being inconsistent.

  • Go to a networking event one time and never return
  • Make a fuss about your Instagram account launch and then only post twice a month
  • Constantly changing your message and how you talk about what you do
  • Create a new buyer persona every week
  • Send a newsletter out only twice a year
  • Give one talk and never do it again
  • Publish a blog post whenever you feel like it

The worst part is giving up on your dream because you think none of your efforts are working when the truth is that you just need to be more consistent.

Once your message and marketing fall into a steady, non-deviating groove, you’ll be hitting your goals and achieving the success you desire.


Remedy for Inconsistent Marketing

If you read the list of examples of inconsistency and saw your habits represented, don’t beat yourself up and don’t give up.

Start where you are and work to improve.

Here’s how.


1. Be straightforward about what you do and who you do it for.

Okay, you probably already knew this one, but a reminder never hurts.

 

2. You can’t do everything at once.

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Don’t attempt to tackle every marketing tactic at the same time.

It’s a sure way to fail and get discouraged.

Instead, focus on one or two marketing strategies to be consistent in before adding in more.

For example, commit to posting on Instagram and Facebook once a day and attend a monthly networking event.

When you’re consistent with those habits, add in another one.

You’ll banish inconsistent marketing once and for all.

Working with a marketing agency that specializes in growing the careers of keynote speakers like you is a win-win. They’ll take some of the burden off of you and you’ll get a much greater return on your investment.

 

3. Develop categories of content

You know you need to be posting relevant, valuable content on a regular basis.

The problem may be that you’re not sure what to post.

Creating content categories will be a huge help.

Think about the different platforms you’ll be posting to and then the types of content you want to post.

Here are some examples.

  • How to’s
  • Developing your speaking brand
  • Keynote speaking tips
  • Inspiration and motivation
  • Promotional
  • Success stories

Now you have a framework to build upon.

 

4. Know your message.

For your brand to thrive, you have to stand out. You want to be remembered for something specific.

It’s impossible if you’re not marketing a consistent message, including:

  • Your title (what you call yourself).
  • The services you offer.
  • The topics you speak on.
  • The topics you write about.
  • The distinctive words and phrases you use throughout your brand.
  • The tone of your writing and speaking.

 

5. Be a planner.

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Don’t think about what you’re going to post on your Facebook account five minutes before you do it.

A social media content calendar is a great tool for organizing all of your efforts for each social media platform. Likewise, a master editorial calendar will help manage your blog posts.

Putting in the effort on the front end will pay off big time in growing your followers, leads and revenue, too.


Final Thoughts

In the busyness of your everyday life and work, you may not realize the areas in which inconsistent marketing is hurting your bottom line.

Once you recognize the pitfalls, it’s easier to get on track and start taking the steps to build consistency in each of your marketing strategies.

That’s when you’ll nail down the success you’re striving for.

Do you recognize some of the ways you’ve been inconsistent in your marketing?

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Josh Coffy

Josh is an entrepreneur at heart, dropping out of college to pursue his dream of owning his own business. Fast-forward five years later, and Josh’s unique ability to marry technology with creative marketing strategies has led to Flight Media’s steady and swift growth. Now one of the leading Inbound Marketing companies in Ohio, the U.S. and abroad, clients trust Flight Media’s expertise, agile approach, and transparency. You can find Josh at CrossFit, backpacking the West coast with his wife, Kelsey, or reading a personal development book from his ever-growing library.