55% of Americans have listened to a podcast.
75% at least know what a podcast is.
And the popularity is growing and is fully expected to continue on its upward trajectory.
Statistics like these beg the questions, why is this medium so popular? And, what does it mean for my ecommerce store?
First things first. The podcast rage has taken hold for one major reason: Convenience.
Have you ever tried reading an article while you’re driving? What about watching a video while you’re taking a run? (Please, don’t do either of these activities. You’ll hurt yourself or someone else. Or, at the very least, look kinda foolish.)
The point, of course, is that you can listen to a podcast while you’re exercising, cooking, driving, buzzing around town doing errands, etc.
No matter how busy you are, the chances are high that you can tune into a podcast at some point during your day.
So, what does this mean for your ecommerce store? A podcast is an incredibly accessible and effective way to learn more about your industry, business in general, or grow in your knowledge of how to run a successful ecom store.
You’ll hear from experts and stay on top of what’s trending in ecommerce and in your niche.
Without further ado, here are 5 ecommerce podcasts that you should add to your playlist.
There’s no doubt that Andrew Youderian’s EcommerceFuel Podcast belongs at the top of any list of ecom pods.
It covers a wide range of topics, making it the perfect resource for anyone in the ecommerce world. You’ll get advice on specific brands, general information, and resources for building a strong leadership team.
As of this writing, there are 357 additional episodes. Get crackin’
If you want your passion for your ecommerce business to be sparked and your creativity to be encouraged, this is a must-listen.
The Fizzle Show has been around since 2013 and is well-known for providing business advice geared toward newbie entrepreneurs (but that doesn’t mean it’s not valuable for everyone!).
Most of the episodes are interview-style and cover topics like the value of SEO, creating a personal brand, blogging, productivity, building a successful website, growing an audience, and more.
Learning from those who have been-there-done-that is invaluable. The Winning Ecommerce Experience Show is all about digging into how some successful online entrepreneurs have built their businesses and what they’ve learned along the way.
Hosted by Shahram Anver, this pod is for both those starting out or considering opening an online store, OR for those who have been in the biz a while, but aren’t getting any traction.
This 30-minute, once-a-week podcast will help you get new customers, fill you in on the technology you should be using, AND gives you tips for saving time.
Chloe Thomas’ Ecommerce MasterPlan is perfect for all levels of the ecommerce store journey, from newbies to experts. Each episode provides actionable tips that will help you increase sales.
This straightforward podcast has the perfect tagline: “Cut the BS and grow your ecommerce sales.”
And that’s exactly what you’ll get from the Honest Ecommerce podcast. Each episode features founders and marketers who are getting results in their ecom niche. The advice is clear and easy to follow, plus, it’s free of annoying “fluff.”
This pod provides the help you need to scale your online store. Period.
Podcasts have grown significantly in popularity over the last decade and you can bet they’re here to stay.
For a busy ecommerce store owner like you, they’re a Godsend, allowing you to learn how to grow your business and stay up to date with trends in the most convenient way possible.
These five ecommerce podcasts are worth giving a listen to.