Do you have a clear digital marketing strategy for your online store?
If your answer is no, you’re in good (bad?) company. 50% of ecommerce businesses don’t, either.
It’s no wonder 45% of businesses fail within the first five years, right?
It’s in your best interest to put some proven strategies to work for your online business and get the results (profits!) you need to keep scaling.
But the truth is, you can’t do it all. There are too many hats to wear. However, you can do it with the help of an ecommerce marketing agency that’s skilled, knowledgeable, and committed to your success.
Here are the ecommerce marketing services that provide the solutions you’ve been waiting for.
When it comes to ecommerce digital marketing services, email campaigns should be sitting pretty high on the list. They’re critical.
When you’re just winging it, flying solo, doing it all alone, you may miss out on some of the most profitable, conversion-bringing campaigns.
Check out these optimizations that you don’t want to ignore.
This initial email lets your customers know things are getting pretty serious. It’s relationship-building and makes it more likely that your customers will respond to future upsells and additional offers.
Your audience will likely smash the “unsubscribe” button pretty quickly if all they ever receive from you are sales emails.
Nurturing emails provide helpful tips and information without a hard sales pitch.
They get your audience to trust you and keep you top of mind.
Everybody loves to save. So, use your email to give special offers to your readers/customers. You may be surprised by how much this can blow up your conversions.
Email surveys are a great way to take the pulse of your customers. You’ll gain a ton of insight that can help guide the choices you make in the future.
Plus, asking for feedback is just another way to grow the trust between your customers and your brand. That’s always a good thing.
If your online store has a feature that allows shoppers to create a wishlist, you’re going to want to remind them of what’s on it periodically.
Especially if there’s a sale or discount on any of the items on their list.
Also, consider offering a deal on a wishlist product when it’s their birthday, or a year since they joined your list, etc.
Search Engine Optimization is another ecommerce marketing service that’s hard to nail on your own.
But that doesn’t mean it can be ignored. Don’t worry – your agency will have the skill to implement a plan of action.
The idea is to use strategically chosen and placed keywords to draw the right traffic – and lots of it – to your site. (Of course, you know that more traffic = more sales = more revenue = more happiness. It’s basically the circle of life.)
Pay Per Click (paid ads) can have a massive impact on your business and should be one of the most important elements of your ecommerce marketing services.
Here are several compelling reasons.
First, you have to understand that social media marketing requires you to play the long-game. The results aren’t immediate.
The idea is to, over time, turn visitors into followers and followers into customers.
Check out how to use the most popular social media platforms.
Instagram has a “shop now” option that allows visitors to click on an image and go straight to the product in your online store.
There are literally billions of people on Facebook every single day. It’s essentially low-hanging fruit.
And with the segmenting capabilities, you’ll enjoy a better ROI, to boot.
With nearly as many followers as Facebook, YouTube allows you to pump out valuable content like product views, explanation videos, and quickly get the news out about new products.
This is the big show for product images. Pinterest drives traffic and sales by allowing followers to save and “pin.”
While it may not be the first thing you think of when you’re planning your online store, content marketing is an essential part of ecommerce marketing services.
Search engines like Mother Google love new content.
Every time you write a new blog, you can post about it on your social media channels, summarize and link to it in your nurturing emails to provide value.
Ecommerce marketing services are the key to getting seen, bringing in more traffic, and increasing profits.
Let an experienced digital marketing agency handle optimizing your email campaigns, SEO, PPC management, and social media and content marketing.