Creating content sucks. (Especially for 30 days!)
Sitting down for several hours to knock out a blog post, video, podcast, etc. isn't always the most fun thing to do.
In fact, if you go in without an outline for the content, it quickly becomes a burden.
I typically create one piece of content (blog post) per week because my time is limited and I believe quality beats quantity any day.
But, I’ve decided that's going to change.
I'm going to pump out one piece of content per day. (Whether that's a blog post, guest post on my blog, guest post on someone else's blog, a podcast, or a video.)
Side-Note: No matter what your business is, you’ll benefit from creating content regularly. Just be sure to follow these guidelines for starting with topic clusters, and you’ll have no problem creating the RIGHT KIND OF CONTENT.
If you follow HubSpot’s guidelines, you won’t have to dive deep into keyword rankings and long-tail keywords – which don’t matter much anymore.
It's easy. Because it works.
You see, I launched Flight Media Blog back in July of 2013. We were getting roughly 900 visitors/month by November, but I knew we needed more.
So, in January, I decided to produce content every day, and we went from 814 monthly visitors to 8,575 visitors by the end of the month.
A whopping 1,053% increase in traffic! In ONE month!
Of course, after January, we slowed down to 1-2 blog posts per week and our traffic hovered to a steady 6,000 monthly visitors. (Still an 737% increase from November.)
Caption: Before and After 1st Challenge
On top of the traffic, our email newsletter subscribers skyrocketed from less than 30 to over 1,000 in the first 4 months.
Starting on the 1st of whatever the upcoming month is, I'm encouraging everybody reading this blog to take the challenge.
Push yourself to create content every day (or 5 days per week) and see how much it transforms your numbers.
If you're getting 1,000 visitors per month, what would you be able to do with 5,000? (We’re participating too – setting a goal of 50,000 visitors by the end of the month, conservatively.)
So, here are the rules:
I'll be honest. This isn't an easy task.
It takes massive preparation to do something like this, so you don't burn yourself out.
(When I first attempted to challenge myself with content production, I had no plan and it burned me out. Which is why I haven't done it since.)
So, to make this easier and give you a better sense of direction, I'm going to share all the resources and strategies I use along the way.
The first step is your schedule.
A schedule was the largest thing I lacked on my first try.
My team and I wrote on-the-fly and didn't have a structure.
This is very important, because it gives you a guided route for the entire month.
If you don't pre-plan the topics and titles, you'll end up have a week of straight "numbered lists" (i.e. 7 ways to.... 9 Things You Should.... 4 Bloggers to be Following... Etc.).
I like to keep my article titles and topics in a Google Spreadsheet, so I know what's coming up and what type of content needs completed.
Caption: 30 Day Blogging Challenge Schedule
If you're new to blogging or want to get a better idea of different kinds of effective content to create, here's a breakdown of the what I've learned is effective.
Guest posting is simply submitting content (typically a blog post) to somebody else's blog.
It can be very powerful, because it helps build a relationship with the blog owner, it drives referral traffic, it gives you a backlink, it builds credibility for your own brand, and you're exposed to another industry’s or business’s audience.
For example, I wrote this post on Jeff Bulla's blog and it received nearly 30 comments and over 1,000 social media shares.
If you plan on guest posting, you'll need to plan what blogs you'd like to post on.
The best way to do this is to create a spreadsheet of the potential blogs and then reach out to inquire about guest posting. (Check out this fantastic Advanced Guide to Guest Posting by Neil Patel)
Caption: Spreadsheet for Potential Guest Blogs
Get this out of the way before completing the schedule because your guest blogging won't be accepted immediately.
So, while you wait for replies, leave a few spots open on the schedule and fill them in as your guest posting gets accepted.
Make sure the blog is relevant to your niche and their audience is engaged. A successful guest blog will get lots of social shares and comments.
This is the most common type of content. Good ol' blog posts.
I've written nearly 150 blog posts in the last year, so to give you some ideas, here are a few types that have worked very well for me:
Recommended Tool: Blogging Essentials Checklist
I'm a huge fan of video.
Before I founded Flight Media, I actually co-founded an online drumming education company whose prime source of traffic was YouTube.
In the first year, we accumulated nearly 1 million YouTube views, and we built a subscriber base of more than 10,000 engaged drummers. (It was amazing.)
Just take a look at James Wedmore. He used YouTube as a content strategy and has accumulated over 2.5 million youtube views and a subscriber base of over 150,000 people.
Recommended Read: 8 Steps to Capturing 500,000 Youtube Views in 10 Months
Podcasts allow people to listen to content on their smartphones and download your audio content.
The truth is, some people prefer listening over reading. Why?
Because it's easier. (And we're getting lazier)
Although podcasts take a bit more effort to start up, consultants like Pat Flynn are taking massive advantage and pulling 10,000+ podcast downloads per day.
Recommended Read: How to Start a Podcast: Step-by-Step
This is going to be a challenge. And quite frankly, some of you won't complete the first week.
BUT... If you're willing to try, do the following:
Don’t wait another day to create content. Join us in this challenge!