Web Design Tips: The Difference Between a Good Website Vs. Just a Website - Flight Media Blog
Web Design Tips: The Difference Between a Good Website Vs. Just a Website

Web Design Tips: The Difference Between a Good Website Vs. Just a Website

Do you want a good website?

Or do you want “just a website”?

Maybe 10 years ago you could get away with tossing up any ol’ website and get decent traffic from it.

But not today.

Consumers demand MUCH more than just a website.

They won’t put up with:

  • A website that’s hard to navigate.
  • A few random website pages.
  • A website that’s stuffed with keywords and is hard to read.

That’s what you get with just a website.

Web design tips

If you want a GOOD website, not just a website, you need to follow these web design tips. (I also recommend you check out this post on creating a high converting website.)

1. Use actionable content

Good website design goes hand-in-hand with good content.

Stride Health Home Page

Stride is a perfect example of actionable content.

Your website could be the cream of the crop in terms of its look, but if it doesn’t offer consumers any value in terms of information, it’ll flop.

Skype Call to Action

Skype’s content drives users to act.

Beyond just filling it with information, the content should be actionable.

Meaning, it should cause consumers to take a specific action: Download a free ebook, learn more about a product, get a quote, or buy!

InVision call to action

InVision’s content is clean, direct and actionable.

2. Provide good navigation

Website design should include effective navigation, such as:

  • Layout. Every page should be consistent. Repeating elements will help streamline the user’s experience.
  • Navigation. Keep navigation tabs at the top of the site to a minimum. Overloading users with too many options will cause them to choose none of the options. And make sure they’re “sticky,” meaning, even when the user scrolls down the page, the navigation stays visible at the top. Take a look at Codrops’ CCS example to get an idea of how sticky navigation works.
  • Loading time. A page that loads slowly also detracts from the user experience. Pages should load in about 3-5 seconds, tops.

Want to test your website’s speed? Use a tool like Pingdom or GTmetrix to find out how quickly your site is loading for users.

Simply enter your website’s URL, click enter, and get recommendations on how to fix any problems.

3. Keep it brief

Another key design tip is to avoid overwhelming users with too much information.

Think of the visit to your website from a consumer’s point of view.

What information are they looking to find? How can you solve their problems? What solutions are you offering?

Get right to the point, because consumers give your page just a few seconds before they will move on. Consider that:

  • 47% of people give your web page 2 seconds or less to load.
  • 40% abandon websites taking 3 seconds or more to load.
  • 79% of people who have a bad experience with your website are less likely to buy from you again. By some sources, that number is as high as 88%.
  • 16%  –  that’s the amount customer satisfaction decreases when people experience a 1-second delay (or a 3-second waiting period).

If you want to implement one design tip today that will get crazy results, it’s to decrease your page load time.

You’ll save money, as the total of lost sales due to slow-loading websites is $2.6 billion every year.

Netflix

A call-to-action that’s above-the-fold converts!

4. Make it above the fold

Here’s a surefire way to lose a customer and a potential sale: Don’t think strategically about “the fold.”

All of the critical information you want users to see should appear “above the fold.”

Ever wonder why websites like Spotify or Netflix have immediate calls to action “above the fold”? Because it converts.

spotify

Spotify’s calls-to-action appear above-the-fold AND give users limited options.

Meaning, people should not have to scroll down to see more information.

Now, that doesn’t mean you can’t put any content below the fold.

Just not the most critical content.

Information that’s critical for consumers to see, put it above the fold.

Conclusion

Your website is your business card and your #1 salesperson — working 24/7.

Do you want ‘just a website’ providing that first impression?

Or do you want a killer website showing customers what you’re all about, provides value, and shows a solution to your buyers’ problems and pain points?

If you consider that 75% of judgments about your website’s credibility are based on the site’s aesthetics, it’s important that you strategically create a website design that prioritizes informative, actionable content, good navigation, concise information and an emphasis on what’s above the fold.

With this recipe for success, you’ll have a great website  –  not ‘just a website.’

About Ashley Burton

Ashley is an avid trend seeker and creative strategist who never ceases to impress clients with her high energy and creative passion. She is Flight Media's lead Creative Director and Designer and enjoys fitness, fashion, social media and a challenge!
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