3 Web Design Mistakes Entrepreneurs Make
3 Web Design Mistakes Entrepreneurs Make

3 Web Design Mistakes Entrepreneurs Make

If you’ve been following us on social, you’ve probably noticed our design push. That’s because we’re super excited about the newest addition to Flight Media: our design department.

Great design is a big deal.

It’s something I’ve seen tons of entrepreneurs get hung up on in the early days of their business. Instead of focusing on sales, they get caught in the black hole that is web design.

Have you ever been there?

You’ve spent countless hours over several days trying to get everything to look perfect. Several cups of coffee and a roaring migraine later… It still isn’t quite right.

I’ve been there. Heck, sometimes I felt like I lived there.

But it doesn’t have to be that way.

By avoiding some of the common web design mistakes entrepreneurs make, you can get a good-looking website up and running. And trust me, that’s an amazing feeling.

Mistake #1: Failing to Plan for Mobile Responsiveness

You’ve heard about how important mobile responsive web design is for businesses.

Everyone talks about it. And even Google has made a stand by taking mobile responsiveness into their ranking considerations.

It’s so important.

We know that, and that’s why we’re designing client websites that are functional, beautiful and mobile responsive. It’s simply a non-negotiable part of the process. Check out this recent design:

Screen Shot 2015-08-09 at 10.01.14 PM

Taking mobile into consideration requires a bit more time than only thinking about desktop. But it’s a consideration you have to make. If people don’t arrive on a well-designed mobile site, you’ll lose tons of first impressions and potential leads.

That’s not good for any entrepreneur, regardless of your industry.

Mistake #2: Not Creating Enough Landing Pages

We love landing pages here at Flight Media.

It’s a great way to offer exclusive content to your readers, grow your email list and convert casual readers into passionate customers.

In fact, according to Hubspot, websites with over 40 landing pages get 12 times more leads than those with only 1 to 5 landing pages. I don’t know about you, but I definitely wouldn’t complain about a 12x increase in my leads.

Screen Shot 2015-08-09 at 9.22.21 PM

As you can see, we’re using landing pages on our own website. It’s worked wonders for growing our leads and increasing conversions.

Don’t make this mistake of forgetting this vital part of your website’s sales funnel!

Mistake #3: Thinking You Can Do It All on Your Own

As an entrepreneur in an early-stage business, you probably don’t have a huge team surrounding you. In fact, I’d venture to guess that you wear more hats than fit on your head.

It can be challenging, I know.

And even more remarkably, it can get us into the habit of thinking we can – and should – do everything on our own. After all, your business is your baby. You can’t just trust something as important as a website design to someone else, right?

Wrong.

In fact, in many cases, that’s exactly what you should do.

A professional web design team can make sure that your website lives up to the amazing quality that your business provides. If you have the budget, let someone else knock it out of the park.

But getting help doesn’t always mean hiring someone, either.

In the coming weeks, we’ll be focusing more on web design and optimization. Because even if you don’t hire us to do it for you, we want to make sure that you have all the facts you need to pull your website up by the bootstraps and create something functional and optimized.

Stay tuned!

Have you noticed entrepreneurs making these fatal web design mistakes? If so, make sure to share this article on social media! And, of course, if you need some web design help, get in touch. We’d love to help out. :)

About Chelsei Henderson

Writer. Entrepreneur. Professional sandwich maker. Been crushing life since the day I was born. I'm passionate about words, travel and a good cup of tea.
  • This is so great, Chelsei! I’m curious about #2 – how to fit in 40 landing pages!?? I mean, logistically, how does that work?

    I’m not sure why, but I’m not understanding that one. But I really want to! Could you clarify it for me, pretty please?

    • Hi Kristan!

      If you blog on a consistent basis, it’s crazy how many ‘lead magnets’ you can develop as you go. Chances are, you might be sitting on a goldmine of 10 different spreadsheets and systems you use in your business on a daily basis that people would happily opt-in on a landing page for!

      Another great way is to put a $5-$10 Facebook out for each post you write to see the average engagement of the post. Every few posts, we find one that gets hundreds of engagements for $.08-$.25 per engagement. That means the post is a WINNER. Take that post, have it designed into a pretty ebook, throw it on a landing page, and you’ll be able to reference it in future posts, as well as send people to the landing page from social media and paid advertising platforms!

      That 25 Traffic Tips was actually a post. We just converted it into an Ebook. We’ve done it to roughly 5-6 posts this year! :)

      Sincerely not Chelsei,
      Josh

      • Dear Not Chelsei, (ha!)

        Wow, I almost said in my original question, “I know you don’t mean that some sites offer as many as 40 actual OPT-INs…” But it sounds like that is exactly what you’re saying. Holy balls!!

        I love your suggestion – I’m gonna do it!!

        Thanks, Josh!
        Kristan

        • Haha We aren’t at 40 quite yet, but we’re probably nearing it. We actually just developed an ebook yesterday, that will be released in the coming weeks on design & branding! :) It is crazy, but once you have them, you’ll find yourself driving leads to it forever.

          And most of the time, you don’t know where they’re coming from!

          -Josh

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