Top 10 Marketing Reads (July Staff Picks) - Flight Media Blog
Top 10 Marketing Reads (July Staff Picks)

Top 10 Marketing Reads (July Staff Picks)

Are you glad for the respite your cool office provides when the dog days of summer hit? We sure do!

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While you may easily put personal projects aside during the summer in favor of going for a hike, hitting the beach, or walking the downtown with your friends, don’t put your education on hold!

This is a great time to grab your iPad or print out an article (Gasp! Do people still do this???) and read up on the latest trends and strategies in SEO, inbound marketing, buyer personas and a lot more.

  1. 12 Truly Inspiring Company Vision and Mission Statement Examples

    Truly Inspiring Company Vision and Mission Statement Examples

    Source: HubSpot

    If one of your goals for 2017 is to boost customer loyalty, this article will help you figure out a strategy. It starts with connecting with your customers, which is not an easy task, and building your company vision and mission statement.

  2. Why You Shouldn’t Rely on SEO Alone

    Closeup SEO Concept

    Source: Neil Patel

    Does your company think you can “game” the system? Stuff your web pages with a few keywords and get powerful results? Well, in this article, Neil Patel will show you why SEO is still important  –  but it’s not the only game in town. So don’t put all your eggs into an SEO basket.

  3. 19 Ways to Know if You’re Ready to Hire an Inbound Marketing Agency [Infographic]
    19 Ways to Know if You’re Ready to Hire an Inbound Marketing Agency [Infographic]

    Source: Flight Media

    Have you been courageously soldiering your inbound marketing strategy alone? Do you have a team of two people trying to pump out content, design free offers, manage social media accounts and create effective workflows? It might be time to hire an inbound marketing agency to help. This infographic breaks down how to tell if you’re ready to outsource.

  4. Overcoming the summertime sales drought: Have you watered your leads?

    Summer is a notoriously slow time for sales, but that doesn’t mean you should give into it. MarketingLand shows you how to drive marketing and sales over these slumpy months to give your revenue a boost.

  5. What Every Marketer Should Know About Color Theory

    Color can really spruce up your branding, design, and website. But there’s more to using color than first meets the eye. Designers know that. But most marketers don’t. Use this quick guide specifically designed for marketers to quickly get up to speed on color theory and how to use it in your campaigns.

  6. Hacking Your Buyer Personas: The Only 3 Questions You Need to Ask

    Understanding your primary customer is THE key to your marketing success, so says Content Marketing Institute. But building buyer personas takes time  –  lots of time. This article outlines three  –  just 3!  –  key questions to know about your customers that will get you the same results in a LOT less time.

  7. How to Create Marketing Quizzes That Generate Leads

    How to Create Marketing Quizzes That Generate Leads

    Source: Autopilot

    There’s a creative way to generate leads that you might not have thought about before. It’s creating marketing quizzes. This article will give you the inspiration you need to figure out how to apply this marketing tactic to your business and increase leads.

  8. This Is What They Search For: The Most Popular US Industries & Traffic Shares

    This Is What They Search For: The Most Popular US Industries & Traffic Shares

    Source: MOZ

    Want to know what your customers are searching for and sharing? MOZ breaks it down by industry and traffic in this recent article. Take a gander and find out if you’re writing content your audience is dying to read  –  or ignoring!

  9. Don’t Interrupt Me! How to Engage Your Customers Without Annoying Them

    Don’t Interrupt Me! How to Engage Your Customers Without Annoying Them

    Source: Kissmetrics

    There’s nothing worse than “interruption marketing.” That’s what marketing USED to be all about. But today, try interrupting a prospect, and they’ll send you spiraling down the drain, never to be heard from again. This article will walk you through exactly how to engage customers without doing the unthinkable: annoying them.

  10. Brand Strategy: Which of These 4 Popular Styles is Right for You?

    Brand Strategy: Which of These 4 Popular Styles is Right for You?

    Source: IMPACT

    To succeed in any industry, you have to position your brand correctly. Fail to do this properly and you’ll be trying to drive your business with an empty tank. This article outlines four ways to strategize your brand position so you operate with a full tank of marketing fuel.

 

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