Your blog articles may be killer all by themselves, providing the ultimate value for consumers looking for an effective solution to their problems.
But if you don’t use a great title to reel them in, prospects will never read your wonderful blogs.
In essence, a great headline (or title) is like the bait. It has to quickly hook a prospect or she’ll move onto another title that looks more interesting and entices the reader.
So while you may spend a few hours writing that blog, you should put the equivalent effort into nailing down a killer headline.
This advice from seasoned marketing pros will get you on the right track.
According to QuickSprout, 8 out of 10 people will read the headline, while only 2 out of 10 will actually read your post. Yikes! That just shows how important the title is.
Check out their formula for writing the perfect headline, which includes steps like:
- Keeping it short and sweet.
- Using interesting adjectives.
- Using negative wording.
- Using numbers.
- Personalizing it.
The guide also shows you how to implement the formula, with before and after examples.
The formula recommends using:
a number or trigger word + and adjective + a keyword + a promise.
Here are a couple of before-and-after examples they offer:
Before: How to Bathe an Elephant
After: 18 Unbelievable Ways You Can Bathe an Elephant Indoors
Before: How to Sell Your House
After: How You Can Effortlessly Sell Your Home In less Than 24 Hours
Based on research ProBlogger did on their own blog title performance over the course of a year, Darren Rowse discovered six lessons about headlines that guide the company’s strategy.
Here’s what he found works for titles that convert:
- Use power verbs.
- Employ colorful adjectives.
- Arouse curiosity.
- Build lists.
- Use the magic words.
- Pick up the paper.
HubSpot published a list of “13 Types of Blog Headlines That Will Get You More Traffic.” You’re sure to find some golden nuggets in here.
They reason that just by writing great headlines, you can increase traffic by 500%.
So what makes a great headline according to these inbound marketing gurus? It’s one that “captures the pain points of your target personas and introduces a topic that will make their lives better. And it must be compelling.”
You’ll get lots of inspiration from perusing through their 13 kinds of headlines:
- The “Best” Headlines.
- The “Make My Life Easier” Headlines.
- The “It’s a Race” Headlines
- The “If I Were You” Headlines
- The “What We Do When…” Headlines
- The “Backed By Science” Headlines
- The “Why X People Do X” Headlines
- The “Experience Has Taught Well” Headlines
- The “Let Me List Them Out For You” Headlines
- The “Don’t Be Stupid” Headlines
- The “Don’t Be Ignorant” Headlines
- The “Everyone Loves Competition” Headlines
- The “Click Bait” Headlines
Check out their article for tips on how to choose the best headline to use.
Neil Patel says…
For his article about writing killer headlines, called “The Step-by-Step Guide to Writing Powerful Headlines,” Patel tested his title. He was able to increase the conversion rate by 40% with a compelling title.
He offers meaty tips like:
- Using specific numbers and data in the headline.
- Utilizing a unique rationale.
- Calling for attention.
- Using headline formulas.
- Measuring headline success.
Review the complete article, as it’s full of specific and relevant examples of headlines that fit each of these tips.
Copyblogger walks you through several headline examples and shows you exactly what is at work and why it’s working.
You’ll learn how to craft your own compelling headlines, like these:
- 9 Things No One Tells You About Blogging. One of Them Really Sucks.
- 12 Of The Most Stunning Asian Landscapes. The Last One Blew Me Away.
- The Best Example of Brand Storytelling Ever: The Lego Movie
Your blog headlines are extremely important. They can make or break your traffic, leads, conversions and revenue growth. Make sure your team is spending just as much time on titles as they do other inbound methods, like writing the blog and tweaking it for SEO.
Have you split-tested your blog titles to drive conversions?