Editor’s note: This post was originally published on 11/12/14 and has been updated for accuracy and comprehension.
It happens to the best of us.
You start your business blog with a ton of ideas, and enough excitement and energy to post multiple times a week.
And then it happens. That thing all businesses dread.
You hit the blog-topic wall hard and fast. Suddenly you’re stumped for topics and feeling immensely frustrated.
Not to worry! There’s an easy way to come up with new topics. A whole month’s worth of topics actually. Here’s how.
Step #1: Brainstorm
Trust me, this step is going to be the hardest, especially if you are really stumped.
I’m going to challenge you to come up with some ideas. We’re not going for 30 days’ worth of topics; we’re just coming up with the “jumping off” point.
First, look to your customers. What types of questions are they asking? What struggles are they facing? What are they talking about on social media?
Go to your social media platforms and see what people are posting about.
You can also look at competitors’ blogs and social media. What are they talking about right now? What topics are getting the most attention and shares?
Step #2: Expand It
You should have a list of topics now. Let’s start with the first idea.
Let’s say you came up with a post titled “How to buy insurance.” Now think of ways to keep the topics similar, but just change the confines a little.
You could do a post on what you need to know before buying health insurance, life insurance, travel insurance…you get the picture.
Now, broaden the topic even more, and write down ideas like, “How to find a reputable health insurance agent” and so on. You just turned 1 simple idea into 8!
Step #3: Change Timeframes
Besides the confines of your topics, you can change up the timeframe.
Say you wanted to write about how social media started. Instead of writing “The History of Social Media” or “The History of Facebook” you can write “What Happened in Social Media in 2014” or “What You May Have Missed in Social Media This Month.”
All these topics are similar, but each focuses on a different time frame making the content vastly different.
Step #4: Write For Someone New
Let’s go back to the buying insurance idea. The first post is directed at young adults.
You can go off this idea and write a post for other audiences, including parents with young children, parents with college students, empty-nesters, single people, getting ready to retire, and retired.
The possibilities are endless. Just come up with slightly different titles for each, and you have yourself a list of useful blog posts.
Step #5: Change the Viewpoint
Many blog posts are written in a positive light. “How to do this.” “When to do that.”
Your prospects want valuable tips; they want to know what to do.
But you can also write about what NOT to do.
“Avoid 3 Risks When Buying Health Insurance.”
“3 Ways to Avoid Costly Pet Insurance.”
And so on.
You can spin just about any topic in a negative way, and appeal to consumer’s emotions. It’s a great way take a new stand on an overdone topic, and grow your list of blog topics.
Step #6: Try New Formats
Lastly, try changing up the formats to your posts.
Your health insurance guide can be turned into a:
While you don’t want to reuse the same information over and over (even if it is in different forms), this is a great way to take a popular post from another blog and spin it into something new and different.
After writing many (many!) blog posts, there comes a time where your team is going to get burned out from coming up with topics.
Start by brainstorming a few topics and then follow these steps to spin each one to come up with a bunch of new topics. Soon you will have list of enough topics to last you a month or more!
Does your team ever have trouble coming up with blog posts ideas? How do you break through that wall and find new topics?