Everyone wants to build a bigger audience. In fact, your business relies on an ability to acquire and retain more customers.
That happens through a variety of marketing efforts.
And Twitter plays a big role in a complete social media strategy.
It provides a platform to speak one-on-one or one-to-many with your prospects, leads, customers and employees. Brands let their personality, humor and message shine.
All in all, it’s a great place to invest some time.
Fun Fact: Twitter is Flight Media’s favorite social network (for our niche). We currently drive more than 2,500 visitors/mo from Twitter & receive more than 2,000 retweets each month.
So, how can you succeed with the platform? Buffer gives some great insight into basic Twitter tips that beginners and pros can use:
- You don’t have to read every tweet
- Put your favorites into a list
- Use a scheduler like Buffer (we dig Sprout Social)
- Maintain an informative, smart bio
- Engage other users directly
- It’s okay to reshare the same content
- Even if you implement all these tips, your tweets themselves may still fall short. And with your Twitter success measured by indicators like clicks and retweets, you need expert insight.
In this article, we’re going to discuss how to get more retweets and clicks on your tweets:
Learn What People Want
Before we can get into the nitty gritty technical tactics, we need to understand it from a bird’s eye view. Understanding the big picture of what people want brings empathy, insight and competitive advantage to smart tweeters.
First things first. The statistics.
Twitter boasts of more than 255 million active Twitter users. These tweeters publish an impressive 500 million Tweets each day.
Pretty great, huh?
With that massive feed of content, your brand needs to do everything to stand out from the crowd. That’s the only way to truly engage and convert.
And you can do that by sharing links.
In fact, 92% of all user interactions come from clicks on links.
That’s great news for businesses that rely on Twitter to drive traffic to their website and product. People want to click links.
But your Tweets must be compelling enough to earn the retweet or click.
Write Awesome Tweets
When strategizing how to get more retweets and clicks, it really hinges on this tip.
Why? Because if you don’t craft awesome posts, no one will want to click or retweet. It’s just that simple. People don’t want to share un-awesome things.
When it comes to writing great tweets, you should abide by a few guidelines:
- Don’t talk at people. Talk to them. Keep up with the real-time aspect of this network by replying using @mentions in a timely manner.
- Always use a conversational tone. Avoid an overly formal tone. Use business jargon sparingly or not at all.
- Write with your followers in mind. Does your tweet feel compelling enough to share? If not, rethink the post.
- Use viral words and phrases to increase clickability.
Keep these tips in mind with every tweet you write.
Have Impeccable Timing
There’s an adage that says, “The right thing at the wrong time is the wrong thing.”
That holds true in the Twitter world.
Publishing the most awesome tweet isn’t enough. You need more.
With the rapid speed of the Twitterverse, you must pay close attention to the best time to post. Otherwise, your update will fall on deaf ears. No one will read it and it’ll get buried in the vast sea of 140-character tweets.
Timing comes down to two factors: frequency and time of day.
The correlation between frequency and retweets is quite interesting. After studying 100 well-known brands, Track Social uncovered this data:
Smaller businesses should aim for 4-5 tweets each day. Meanwhile larger companies can invest in more tweets and see even more responses.
When it comes to time of day, plenty of research has analyzed data and provided some interesting observations. But the best thing you can do?
Conduct your own research.
Use a tool like Tweriod to analyze the best time for your unique audience.
What works for me might not work for you. It’s all about testing and finding out for yourself.
Increase your Twitter success by testing these tips in your strategy. Everyone wants more retweets and clicks, but it’s much more difficult than linking a tool like Buffer to an RSS feed that pumps out pre-created ‘stock tweets’.
Make great tweets, time them write, post the right amount of times, and you’ll receive more retweets & clicks.
Have you seen any greater success implementing these tactics? How do you plan on getting more retweets and clicks?