After 9-10 hours of studying and taking a 60-minute test, I sat at my office desk this morning, thinking about the massive amount of information I learned during the last few weeks. The quick, easy certification generated 10x more results than I had expected, is currently boosting traffic and sales quality leads (SQL’s), and shows no sign of slowing down.
Flight Media was previously averaging 25-40 visits per day (sad, I know), but within 6 days of applying Hubspot’s inbound marketing techniques, we saw a 620% boost in traffic, generated 300% more leads, and finally began generating qualified leads who were requesting pricing & quotes.
Why? Because the strategies Hubspot teach work.
Just look at their methodology. Simple concepts, but genius.
From basic Tips to Optimize Your Website to The Anatomy of a Perfect Landing Page, their training took the meaning of Inbound Marketing to a new level for Flight Media. (In fact, I had no clue what inbound marketing was before taking the course. All I knew was that I admired Hubspot and what they did was working.)
That said, here’s why you should get Hubspot Inbound Marketing Certified:
Can it get any better than that?
At the cost of only your time, there is no reason everybody (or at least somebody on your team) shouldn’t get certified. The results will easily outweigh the costs and are worth every second of additional labor. (i.e. You will experience ROI by applying the strategies.)
Upon passing the final exam, you will receive a PDF document of your certification (great for submitting with Elance proposals or hanging on your wall to feel cool) and be given an HTML code to embed on your website (credibility.)
The Study Materials Are Ordered
If you’ve ever gotten certified in something (Adwords, Google Analytics, Investments, etc.), you’ll quickly get frustrated because there is rarely a clear study path.
For example: Google Adwords certification provides links to articles that will help with studying, but there are no videos or walkthroughs–just plain, boring text.
Hubspot eliminates that frustration by having a downloadable study guide, along with video classes that allow you to download the video slides (if you want), see an overview with key points of what you’re going to learn, and view additional resources to further your learning.
9 Classes < 1 Hour
If the fact that it’s free and it’s ordered isn’t enough, classes are less than 1 hour each.
There are a total of 9 classes and they each range 45 minutes to 1 hour. I watched the videos during my 12pm-1pm lunch break, while I ate.
Grab a notepad, coffee (or lunch,) and click play.
Each class also walks through the Inbound Marketing Methodology from start to finish and makes it easy enough for a 5th grader to understand. There’s no ‘guesswork’ required. (Finally..)
Whether you’re prospecting on Elance, Odesk, or offline, providing relevant certifications will improve your sales conversion rate.
Having an Inbound Marketing Certification immediately positions your company as an expert in marketing over competition without any certifications.
(Not to mention, it makes you sound cool when speaking with friends about it.)
You’ll See Immediate ROI
This is, undoubtedly, the best part. Return on Investment.
As you coast through the videos, don’t only take notes, but take action.
I took immediate action after every video and experienced quicker results than I could have imagined. (It was a good thing, too, because I typically get demotivated when things don’t generate results pretty quick. ;))
Whether you’re looking to drive more traffic, improve landing page conversions, generate more SQL’s, or make more sales, Hubspot’s Inbound Marketing Certification will help.
Their proven (and extensively tested) methods will take your business to an overall new level.
Sign up for the certification here. You’ll be glad you did.