Studies show that employees can use social media and perform at peak productivity levels.
In fact, they might even become more productive.
So, instead of instituting harsh policies that prohibit social media at work, embrace it. Smart companies take it a step further. They learn how to transform a quick social media break into a marketing advantage. And you can too.
It’s time to take the leap.
Use these tips to create brand ambassadors out of your employees. In this article, we’ll discuss:
- How to open the collaboration process
- How to make it a fun experience
- And, the advantages of public social media reporting.
Open Up for Collaboration
You could just encourage people to share your company’s content on their own networks. But why not kick it up a notch?
Entice them to contribute to your social media accounts.
Develop a system for collaboration and encourage employees to share interesting things like:
(Your social media manager will love me for this)
Gone are the days of struggling for unique, creative content. Now, you have a full repertoire to pull from every day. This repository serves as an awesome collection of things that matter to your employees. And that should matter to you.
Consider using an app like Trello to make a social media collaboration board. Each list could serve as a different content category. Employees could then upload cards with their contribution.
In this example, each list serves as a different content category. Employees then upload cards with their contribution.
Make It Fun, Not Mandatory
The key to getting employees engaged in social media efforts?
Make it a fun, exciting experience.
Don’t put up so many barriers-to-entry that they don’t want to support your goals. Encourage a laid-back approach to collaboration. Remember, employees should want to support your social efforts, not feel responsible for them.
That’s the responsibility of your marketing department.
Make it a monotonous task and it will hinder your efforts. Employees have enough to worry about. They shouldn’t feel burdened by this too.
To elicit a positive response, focus on these two areas of encouragement:
Capture behind-the-scenes moments. Let employees share the hilarious thing that happened in the office. It’s a rare look into company culture. You audience will love it. And your brand will grow stronger.
Let employees have their own voice. Don’t control how they post on their own social media. You want their distinctive, genuine post. Trust me, it will do far more than something stifled with corporate speak.
Show Employees Their Impact
People like to see the results of their contributions. It ignites a desire to continue giving. And that’s exactly what you want.
Get your marketing department to show employees their impact. Generate monthly reports that show shares, comments and new followers.
Employees will love know that their contribution contributed successful marketing. They’ll feel pride in these accomplishments. And that will generate motivation to continue contributing.
How could your company increase marketing success by engaging employees in social media endeavors? Would several brand ambassadors assisting your marketing team bring value?
I think so.
But we want to know what you think! Share your thoughts and experiences on employee social media involvement in the comments below!
And don’t forget: If you found this article useful, don’t hog the wealth. Share it with your audience on social media.