Transforming customers into brand ambassadors isn’t as hard as it seems.
With social media, even small brands stand a chance at forging meaningful connections with their customers and turning their most dedicated followers into real brand advocates willing to spread the word about their product.
Here are seven simple steps to help you turn your customers into brand evangelists.
Identify your most engaged followers
Brand advocacy can only begin with customers who love your product and want to share their passion with others.
Take a good look at your fan base to determine which followers could be potential advocates.
Some customers might like you, but if they aren’t talking about you or recommending you to others, they might be just hanging around in hope of getting a discount or freebie.
In short, they aren’t material for brand advocates.
Instead, search for customers who are actually engaging others in the content they share about your brand.
Deliver amazing customer service
If you treat your customers like they matter, your brand will also matter to them.
Make sure to have your team fully prepared with smart CRM solutions that helps to manage all customer-facing function and deal with customer-related problems.
Work on your customer service and you’ll encourage brand advocacy among your target audience and motivating people to share what they love about your brand with others.
Listen to them
It’s not hard these days to monitor what people are saying about your brand online.
If you notice that some customers are particularly engaged with your product, you might be looking at your potential brand ambassadors.
Who is talking about a need that your product or service meets? Is your brand included in these conversations?
Use social media monitoring tools with smart functionalities to trace specific keywords and phrases.
Make sure your advocates are being heard by responding and using all information they provide.
Pull them in
People like to feel special. And when feel like special, they’ll talk about it.
Attract customers to your business and make your most dedicated customers feel like they’re part of your brand.
Here are a few things you can do:
- Offer them sneak previews of new products.
- Ask them to do some testing.
- Provide them with special rewards.
By doing so, you will make them feel deeply engaged by your company.
And they will be more than happy to say a few nice things about it whenever an opportunity arises.
Be quick in responding
People expect you to take their problems or needs seriously – and that includes responding to their messages.
If you let a comment dangle for too long without a response, you risk having other customers perceive you as a brand that has no interest in what its customers have to say.
Research shows that users count on fast responses, so use this insight to further engage people with your brand.
Provide great customer experience
Use strategies like automated emails to surprise your customers and provide a great brand experience to them.
Want to get your customers talking about your brand?
- Retweet their content.
- Offer an unexpected discount.
These actions will get your customers talking about your brand.
Test different tactics to see which ones generate positive conversations about your brand and you might even increase repeat purchases.
Make it easy to share information
What brand ambassadors do is basically share information about your product or service to their followers.
That’s why it’s in your interest to make sharing easy for them.
Why not ask them to provide testimonials, start a conversation on social media or run special contests to further engage customers?
Provide them with sample products – just anything that makes it easier for them to share their passion about your product.
Follow these steps and you’ll be on your way to creating a truly engaged group of brand ambassadors ready to spread the word about your brand to others.
Simone Smith is a blogger and plays a role in Online Courses Australia – education specialists from Australia. Simone enjoys sharing her expertise and often writes articles pertaining to establishing and growing a successful business. She’s also a fan of self-improvement books.