18 Marketing Experts on How Content Generates Revenue
18 Marketing Experts Share How Content Creation Has Increased Their Revenue

18 Marketing Experts Share How Content Creation Has Increased Their Revenue

You are fed up.

Because you have followed the advice from the marketing experts.

They told you to create a LOT of content…

and you did.

You have been writing HUNDREDS of blog posts for your blog… but it feels like a TOTAL WASTE of time.

You have NO visitors…
You have NO social shares…
You have NO comments…

To be quite frankly…

…your blog is a complete WASTELAND.

If you read just ONE more tip about creating more content, you will PUNCH a hole in the wall.

Can you relate? Me, too. Relax, don`t make a hole in your wall just yet.

Read this complete post, and it will make sense.

That’s why I brought in help from the top content marketers, who are absolutely crushing it–effectively converting content into hard cash.

I asked them the following questions:

  1. How has creating content (inbound marketing) helped grow your revenue?
  2. What tip(s) do you have to stay consistent with producing it?

We’ve all heard the cliche, “Find what succesful people are doing and do likewise.” On the Flight Media Blog, that’s exactly what we did. And because we follow most of these principles, we’ve grown a very successful digital marketing & design agency.

Bookmark this page and come back to consume these awesome tips at your own pace.

Free Download: 25 Traffic Tips

Jeffrey Gitomer from Buy Gitomer

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Content Marketing is the most misused concept and phrase of the 21st century.

The reason is that it allows the definition of the word “content” to default to the person creating it. This is not only way too open ended, it’s dangerous.

Most people and marketing departments, when they see the words “content marketing,” immediately begin to think “selling content,” and “self-serving content,” or some other type of irrelevant information.

I refer to this primarily as “we-we” content. Secondarily, I refer to it as “worthless content.” And finally, I refer to it as “annoying content.”

If the content is not of interest or value to the reader, why bother?

So, from now on I’m going to refer to “content marketing,” as “valuable content marketing.”

Work content needs to have a first name. Here are a few to ponder as you’re creating yours:

• Valuable content
• Meaningful content
• Helpful content
• Useable content
• Humorous content
• Service content
• Share-able content
• Tweet-able content
• Post-able content
• Instructional content
• Informative content
• Inspirational content

I have been writing for the past 25 years, and the reason I’ve been able to attract millions of views, readers, and watchers to my content is that they perceive it as valuable to them.

Use this very piece an example. I was asked to write about content marketing, and I’m telling every reader exactly what it means, based upon what I actually do myself.

HERE’S WHAT TO DO: Spend a few moments and read the last five things that you wrote. If you don’t think that they’re VALUABLE for someone else to read, then delete them, and replace them with words and ideas that will help your reader, otherwise known as your customer, or your potential customer.”

Jeffrey Gitomer
Author of The Little Red Book of Selling
www.BuyGitomer.com

Neil Patel from Neil Patel

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“If you can educate your potential customers on problems that they are having and how to solve them (more than the ones just related to your product/service) you will build a loyal following. Eventually, many of those users will naturally check out your product/service and some of those users will even purchase from you.

As long as you are writing relevant content, content marketing can be an effective channel for you. It’s so effective that it drives more than 7 figures in revenue per year for Crazy Egg.

The goal is to continually push out content on a regular basis if you are looking to achieve results. The best way to do so is by using a content calendar.”

Michael Stelzner from Social Media Examiner

Michael-Stelzner

“Creating rich blog posts has always been the key to our growth. Our articles attract email subscribers and the email does directly translate to revenue. The best way to remain consistent with your content is to plan out an editorial calendar and direct yourself or your team to meet deadlines.”

Evan Carmichael from Evan Carmichael

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“I don`t spend much time looking at what my competitors are doing.

What I do is to think about:

What do I care about?

What is the message I want to get out?

What is inspiring me?

What am I frustrated about?

What is the positive impact I want to have on the world?

What`s the famous story that I want to tell?

And that`s what I create content around. Really, I create content that I wish someone else had created.

I create selfishly for me; that is what I want to see that is helping entrepreneurs.

I don`t pay much attention to what my competitors are doing.

I think that the world is and most markets are big enough that lots of different content providers can exist.

You are playing defence if you are only looking at what your competitors are doing.

I prefer to focus on my strengths and what I`m good at.

Nobody can copy me, because I`m me.

And nobody can copy you, because you are you.”

John Lee Dumas from EOFire

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“When you CREATE content, you become an AUTHORITY figure on that topic. Being an authority figure draws in an audience who grows to know, like and trust you. You can then ask the question ‘What are you struggling with?’ There answer will provide a problem YOUR audience is having that YOU can provide the solution to in the form of a product/service/community. That is the best way to generate revenue. To stay consistent you need to schedule your content producing days, batch it, and never deviate. EVERY Tuesday I record 8 EOFire interviews which is how I have never missed a day in over 1100 days and counting :-)”

Mark Schaefer from Business Grow

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“There are two camps to inbound marketing — do you generate leads or relationships. There is probably a business case for both but I am squarely in the relationship camp. The inbound connections are simply weak relational connections but we have the opportunity to strengthen these into actionable relationships over time. To me, this has been so valuable. I have not spent a dime on traditional advertising for my business by growing social connections into very powerful business relationships. This is not necessarily quick or easy but it does work.”

Mark Schaefer is a college educator, marketing consultant, and author of five marketing books including The Content Code.

Ian Cleary from Razor Social

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“My blog drives traffic to my website and from that traffic it passes through our sales funnel. This typically involved people becoming email subscribers and then from there we can build a relationship and drive revenue. Our revenue is mainly through online courses. All money is generated via our free traffic so without our inbound marketing efforts we wouldn’t be in business!”

Ted Rubin from Ted Rubin

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“Creating content has helped me grow my revenue because it has built my brand, brand awareness, and allows me connect and build relationships every day. Welcome to the ‘Age of Influence,’ where anyone can build an audience and effect change, advocate brands, build relationships and make a difference.

Here are some tips to stay consistent producing content and building your brand…

Develop a definitive content sharing strategy that identifies what you will share and how it will be shared. If you want to make it easy, calendar a weekly type of post for different days of the week and use the theme to repost your most well-received content. Task your team with identifying the social updates that get the most response and setting up a schedule and tools for re-sharing on different channels and/or in different formats.

By sharing quality content multiple times on multiple channels, you expand the reach of your marketing efforts and make it that much more likely to build a loyal following. In addition, repurposing and syndicating good content will be a powerful new tool that builds on your most successful ideas.

Stay on track by developing a strategy and processes for sharing good content over and over, and you’ll establish better thought leadership and keep your brand top-of-mind.”

Ana Hoffman from Traffic Generation Cafe

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“Since I am a blogger, producing content is the only way I make money online, so consistency is paramount.

In my opinion, they are three keys to turn your content production into a well-oiled factory:

1. Constant inflow of topic ideas.

The best topics come from knowing your community’s sore points and addressing those issues with your content.

If you don’t know what they are, then… A) what are you doing in this niche?! … and B) find places your target audience gravitates to (social media, news sites, blogs) and keep your ear to the ground.

2. Editorial calendar.

Knowing what posts you are planning to publish and when will keep you on track.

There are many options for free and paid editorial calendars out there; the ones I’ve tried and liked are Editorial Calendar WordPress plugin (free) or CoSchedule (paid).

3. Commitment to write.

There’s no other way around it. To write consistently, you have to write consistently.

Commit yourself to writing 100, 500, 1000 words per day, schedule the time to do it, turn off all distractions (social media, phone, kids), and write.

Easy peasy!”

Ramsay Taplin from Blog Tyrant

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“Generally when you want to make a profit online you need to be helping people solve problems. This often means focusing on simple, evergreen topics that go into massive detail about how beginners can overcome a certain problem. For example, in my 9,000-word guide on how to start a blog I go through all the major topics of basic blogging so that readers get an overall picture. Creating long-form content like this has really helped my business grow because it attracts a lot of shares, Google loves it and readers seem to trust it.

In terms of being consistent, I’d recommend focusing less on regular updates and more on writing something long and helpful. Even if it takes a month to research and write out, it’s worth it if it gets results. Don’t worry so much about time – make it as useful as possible and solve problems for people. The consistency you should be worrying about is the quality, not the timing.”

Jennifer Gluckow from Sales In A New York Minute

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Content Creation: Waste of time or worth a fortune?

Many people think writing and creating content is a waste of time.
I think it’s because they are not capable or they’re lazy, or both.
What’s your excuse?

Consistent content creation is a MAJOR key to attracting others and growing your business.

About 6 months ago, I decided to find a digital marketing company to help me grow my business. I searched for articles online about how to do it myself and I stumbled on one of Josh Coffy’s posts about growing your twitter base. I immediately went to his website, read an hour’s worth of information, and knew we needed to talk.

Fast forward 6 months, Josh is now a client of mine and I am one of his.

Had he never wrote content, great content, valuable content, I never would have found him.

Want to get more business?

Here’s what to do:

• Don’t just write at random – I recommend writing down your thoughts the second they come to you

• Create a content production schedule. By production schedule, I mean make a list of the topics you want to cover for the next 6-8 weeks. As you’re making that list, consider how it falls into your promotions and what you are trying to sell, without writing sales information. For example, if you are launching a new product, write some articles about the product educating your followers by offering your expert opinion and sharing your thoughts. This will help you gain credibility.

By producing content, you will:

• Become more findable. Others will more easily find you online through word search.
• Gain credibility. Your thoughts and opinions will become more well known to others – especially if your potential buyer agrees with you or learns something new.
• Earn more business. People want to buy from people they know, like, and trust – let people know you from your content!

Content is the basis of your online reputation.

Take advantage of it, before your competition takes advantage of you.”

Jennifer Gluckow
Founder of Sales in a NY Minute – www.salesinanyminute.com
©2015 Jennifer Gluckow and Sales in a New York Minute

Mike Alton from The Social Media Hat

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“15 years ago, I was the Sales Manager for a local IT firm in Northern Ohio. Our marketing essentially consisted of a Yellow Pages ad, and me going door-to-door to local businesses, introducing myself and the business. Years later, I spent time doing cold calling and emailing to develop business for clients.

Both methods were ineffective and draining!

Over the past 8 years, I’ve devoted myself to learning the Ins and Outs of blogging and “content marketing” and can say without a doubt they’re one of the most efficient ways for businesses to market and promote themselves.

Thanks to the content that I’ve been able to create and share, I’ve been able to establish a reputation in my industry and leverage that to grow my business and ‘personal brand.’ My consulting service grew to the point where I was offered a full time position as Chief Marketing Officer for the global company SiteSell.

I’ve been able to consistently create more and more content through the years by following these tips:
Develop a Blogger’s Mindset and system for tracking ideas.
Listen to customers, prospects and peers and write about what interests them.
Schedule uninterrupted time for writing and creating.”

Adam Connell from UK Linkology

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“Inbound marketing has been instrumental in growing the revenue for both my personal projects and other businesses I’m involved in.

Creating content that directly solves the problems of my audience has enabled me to connect with influencers and grow a community. All of which helps me to reach even more new readers.

By focusing on helping instead of always going for the hard sell, you’ll begin to create more good will in your marketplace.

How to stay consistent with content output

First I have to mention that while consistency is important, it’s not always essential.

If you’re putting out extremely in-depth content that takes time for your audience to consume – you can publish less frequently.

The real key here is to publish content as often as your audience can consume it.

But don’t forget that with all of the effort you put into content creation, you need to dedicate enough time to promoting it.

For example, if you spend 2 days working on content only to spend 5 minutes sharing it to Facebook and Twitter – you’ve missed a HUGE opportunity.

Keeping up the pace

The truth is that when you’re running a business, you’ve got a lot of different priorities. And especially in a small business, you’ll likely wear various hats.

Writing blog posts and creating content yourself will only scale to a certain point.

Here are a few options:

> Hire writers and content creators – Be prepared to pay a premium for quality. Quality trumps quantity. Don’t count out guest bloggers but be sure to have a vetting process to ensure quality is as high as possible.
> Write the content yourself and outsource other tasks – The more content you create, the more people will get to know you and appreciate your content. The content creation process can be quite lengthy, but by hiring a VA to help you with research and editing, you can drastically reduce the length of time it takes to complete a piece of content.

Each option has its benefits and its draw backs. What really matters is identifying which option fits your situation best.

Here’s the bottom line:

Don’t stress about the volume of content you’re publishing, keep your eye on the quality.”

Andrea Beltrami from The Branded Solopreneur

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“My mini courses have been one of the biggest revenue drivers and list builders in my business. I’ve done enough of them now that I have a refined process for putting all the pieces together, so it only takes 2-3 days max to create a new mini course and put together all the pieces I will need to promote, stream and deliver it.

Including:

➽Images
➽Blog post
➽Opt-in form
➽Emails
➽Mini Course live stream
➽Replay page
➽Promoted pin

My mini courses cover topics I provide services for, so by educating my badasses on the different aspects of branding and design I am able to become a resource not only to DIYers, but also to those that want a done for you solution. Two birds, one stone, baby! Another words, it showcases my knowledge and expertise while providing immense value to both segments {DIY and done for you} of my community.

My logo design mini course alone has generated at least 20 new clients in the last 4 months. Each mini course gets me more exposure, builds greater trust with my Society and ultimately positions me at the top of list when they’re ready to invest in hiring someone to help them with their branding and visual presence.

Anthony Metivier from Magnetic Memory Method

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Teaching everything I know without holding back has been a great strategy for creating inbound traffic However, my learning curve has involved knowing how much to give in each dose. This is an ongoing process and always will be. Whereas sometimes my content looks like an old audio cassette gone haywire …

… other times I’ve hit the mark perfectly and had huge successes. But the home runs can’t happen without loopy experiments in online laboratories where anyone can watch you work your stuff.

In terms of being consistent, I try to avoid the teaching that says you should write for just one person. At least when it comes to memory training, I don’t believe there is a single avatar to whom I can address a single solution.

In reality, there are as many ways to help people with their memory as there are people struggling to learn, memorize and recall information as easily as I know they can.

That’s why my work is never done. There’s always a new angle to cover and because I’ve developed ways to teach memory techniques with great specificity for individualized concerns, people seek me out and always keep me busy.

And as a last thought, if you’re in a business where people can measure their results and feel them tangibly, you’ll have no choice to be consistent too. They’ll be banging down your door for the help only you can provide.”

Sue Anne Dunlevie from Successful Blogging

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“Creating content is the only way that I use to get both traffic and new clients. By writing articles for both my blog and for other blogs (as a guest blogger), I get more readers and subscribers, which translates to more clients and more income. And it’s what I teach my clients so they can succeed and be profitable.

Tor Refsland from Time Management Chef showed me how to use Google Calendar to schedule my work and then I like to use the Pomodoro Technique of working for a fixed period of time and then having a short break when I’m creating content.”

Carol Amato from Carol Amato

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“It’s just like troll fishing – you know the fish are biting so you throw out the line with several hooks (lots of blogs posts on different topics).

Each hook-blog post has a chance for people to join your list. First you get “solution-seeking” visitors, next subscribers, then customers!

And you keep adding more hooks as you troll down the waterway…letting out the line, longer and longer. . .So creating content must be viewed as a long-term plan.

You’ll get search engine traffic, social media shares and increased subscribers and customers by putting out high quality relevant content.

My list has drastically increased in the last year due to targeted high quality content that’s published regularly. It’s also grown because of the powerful email marketing and automation tool I switched to, ActiveCampaign.

My tip for staying consistent with producing content would be to hire an assistant! You can do the creation and let someone else do the formatting and promotion/syndication. This leaves a nice buffer of time to focus on more content creation, whether it’s blog posts, videos, infographics or podcast episodes.”

Owen Hemsath from Videospot

Owen Hemsath

“We produce video content for YouTube on a regular basis. We cover topics ranging from website design and funnel optimization to YouTube marketing techniques so our audience largely comes from the business community. There is no doubt that most of our new business comes from our videos. Each video we produce (around 8 new videos per month) is like having a point-of-sale machine out there on the internet. The more POS machines we have out there, the more opportunities we have to close income on our production services or our YouTube marketing course.

As if earning new revenue isn’t reason enough to stay consistent, we’ve mastered the art of assembly-line production. In fact, our main differentiator is the system we use to produce a maximum amount of videos at a minimal time investment. Of course, each organization is going to require their own level of production value, length of video, and content so the system must be applied uniquely. The point is that mastering a workflow is hands-down the best way to stay consistent at producing cash machines- No sorry, I meant content- on a regular basis.”

Owen Hemsath is a YouTube marketing consultant for brands, business, and thought-leaders. He is currently crushing thymoma cancer while pioneering thought-leadership in the YouTube marketing space. Follow him on YouTube at The Videospot Channel.

 

What To Do next…

You have now read many good tips on how to create content to increase your revenue, and how to stay consistent creating content.

That being said, it doesn’t matter how good the tips are, if you don’t APPLY them.

Pick one tip that you aren`t already using and implement it today!

How does creating good content affect your revenue? What is your experience with staying consistent with content creation? Leave it in the comments.

Free Download: 25 Traffic Tips

About Tor Refsland

Tor is an award-winning blogger who helps online entrepreneurs NETWORK with influencers and position their BRAND so they can attract the right CLIENTS fast.
  • Sue Anne Dunlevie

    Hi, Tor,

    Great ideas from these friends and colleagues who are very successful from starting their sales funnel with excellent content.

    Thanks for including me.
    Sue

    • Great to see you here, Sue.

      Thanks a lot for your great contribution, and the mention. I really appreciate it.

      You are killing it :)

      High five *SLAP*

      Best,

      Tor

  • Wow, what a great article Tor! Thanks for the mention, it’s an honor :-)

    • It’s an honor having you on here, John! The EOF podcast is one of the most consistent content sources I’ve ever heard of! :)

      #inspired

      -Josh

      • I totally agree, Josh.

        EOF podcast totally kicks ass! :)

        Tor

    • Hi John,

      thanks for stopping by to comment and for your awesome contribution.

      Nah, the honor is all mine 😉

      Keep rocking it!

      Best,

      Tor

  • Adrienne

    Hey Tor,

    You did great asking these amazing people their opinions on how they’ve benefited from the content that they share. I love reading their different thoughts on the definition of content marketing to how it should be presented to their audience.

    We can learn a lot from each and every one of these business owners and I appreciate you going out there and getting the best to participate.

    I’ll be sure to share this one as well and thanks again for all your hard work.

    ~Adrienne

    • Thanks a lot for stopping by to comment, Adrienne, and for your kind words.

      I really appreciate it, especially when it comes from someone who is ROCKING their business 😉

      I totally agree with you, what I LOVE about these type of posts, is that there are so many valuable tips from the people who are actually crushing it.

      Want to have faster success?

      Learn and model the best :)

      Thanks a lot for sharing.

      Best,

      Tor

  • Sherman Smith

    Hey Tor,

    This was the type of post that gives me the inspiration and push to keep going. Lately I’ve been slacking off from my plans and I fell behind. But after reading this now I really feel I can take on the world now.

    It’s been quite interesting how each of these bloggers approach content creating and the advice that they give. I know quite a few of them and have been looking up to them.

    Thanks for sharing Tor! Have a great upcoming weekend!

    • Hi Sherman! I couldn’t agree more. I’ve read it over and over, but it’s posts like these that really push me over the edge, personally, to take MORE action.

      These are some top-notch guys! :)

      -Josh

      • Hi Josh,

        I totally agree.

        Yeah, if you don`t get inspired by reading these tips, someone definitely has to check your PULSE 😉

        Best,

        Tor

    • Hi Sherman,

      thanks a lot for commenting. I really appreciate it.

      Yeah, it`s so cool when such heavy hitters are sharing their best tips to create content and create revenue.

      This blog post with their awesome tips is a beacon that will guide us through our obstacles towards our blogging success :)

      Have a super weekend!

      Best,

      Tor

  • Hi, Josh and Tor!

    Wow, gleaning wisdom from these awesome entrepreneurs is a privilege and an honor! Excellent stuff and lots of golden nuggets given, and I will be going through each answer/site with a fine tooth comb! :-)

    Thanks so much for putting this together for us, and also for introducing me to some folks I did not have the pleasure of knowing… Anthony Metivier seems like a cool guy, and I will be checking out his site after this. Awesome!

    Thanks for inviting me to be a part. Hope you have a lovely weekend, and will be Spreading the word…

    Take Care,
    Carol Amato

    • Thanks a lot for your kind words and for you great contribution, Carol.

      Yup, this is a MUST BOOKMARK for everyone who is creating content in any shape or form :)

      The pleasure is all mine, Carol. Anthony Metivier is actually a world-class memory expert. In addition, he has written a gazillion of books and is really CRUSHING IT in his online business.

      Have a great weekend!

      Best,

      Tor

  • Hi Tor,

    Nice palette of people sharing their content marketing benefits. This is the message I’m trying to get through to attract my clients for my copywritng business.

    Sorry for getting here a bit late, it’s been a crazy week. Have a great weekend!

    ~Sylviane

    • Thanks a lot for stopping by, Sylviane.

      Yeah, these guys really know their stuff :)

      Thanks for commenting.

      Have a wonderful weekend!

      Best,

      Tor

  • Hey Tor,

    Really great post here.

    You did a really great job here in collecting all of these peoples opinions and thoughts and it was a very interesting read.

    It was especially interesting to hear how each of these experts increase the revenue due to content creation and content marketing.

    Lots of great tips shared and a lot of great stuff that I learned. Thanks for putting this together.

    I’m off to go share it now — keep up the great work.

    – Andrew

  • Amber Racer

    Nice article, and lots of valuable information 😉

  • adeshokan shamsudeen

    Hi Tor,

    Lots of valuable opinions here, the caliber of marketers you gathered here is super awesome.

    I can’t imagine enough the efforts you must have put in getting the attention of all these authors.

    Thanks for going the extreme miles to put this together. Seriously, it worth bookmark.

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