Your website should be the driving force behind your sales machine.
But if it was built using outdated web design, it’s likely hindering sales.
Don’t think this could be your problem?
Updated your website in the last year or two?
You’ve probably got a sales-draggin’ website machine.
That’s because MOST websites have been using traditional web design, which has a number of problems.
Right out of the gate, you probably designed your website using assumptions (meaning, no hard data), it probably took MUCH longer than you expected, and cost more, too.
Even if the project went over deadline and budget, you could still be pleased with the site if it drove tons of qualified leads and drove sales, right?
But traditional design is plagued with issues that bring sales down.
The bottom line?
We employ growth-driven design principles with all of our clients websites, because it overcomes the risks of traditional design, and IT WORKS.
Let’s review the three pillars of growth-driven design, and discuss why it’s a much improved process of traditional web design.
It minimizes traditional web design risks.
You see, traditional design uses guesses to determine what your customers want and need, and then builds out a beautiful 30+ page design.
Then, once you’ve put all that time and money into the website, you find out that your product is solving a different customer problem. You’d have to go back and improve EVERY PAGE.
Growth design employs a systematic approach to launching, building out perhaps five pages (or however many pages it needs to be a minimum viable product) to launch.
Then, based on the data you gather from website visitors (what pages they’re viewing, what actions they’re taking, etc.), you adjust the pages and create news ones.
Every month, you review and analyze the data, and continue to build that sales-revenue generating machine.
It allows you to continuously learn and improve.
While traditional design leaves you with the impression that your website does everything that it should, you’re really left with a stodgy, ineffective website.
Growth-driven design employs a unique method to monitor and adjust the site through:
You gather this data and its outcomes in an ongoing effort to make improvements to the site to maximize your results.
Each time you tweak it, it becomes an even better-performing sales and marketing.
It facilitates synergy between marketing and sales.
If your business is like most, your sales and marketing teams operate as silos. Each one doing its own thing in the hopes that something clicks, and drives revenue.
That’s not a strategic way to grow your revenue!
With growth-driven design, you’ll have a website that tightly integrates sales and marketing efforts, giving your investment and huge boost and resulting in a website that is a true sales machine.
For example, what you learn about visitors can improve marketing and sales tactics, and what you build on the website serves BOTH teams’ efforts, helping to align your sales and marketing so that your business is a well-oiled machine.
If you’ve put all your eggs into your website basket, heeding the shaky promises of web design companies that are using outdated tactics that were never that effective, don’t despair.
You’ve got to invest in website upgrades. Why not use the latest method that’s taking the web design industry by storm and getting REAL results for websites like yours?
What was your last website relaunch project like? Did it go over budget, over deadline, neglect to use audience data?