Best Designed Websites: The Home Page (Part 2) - Flight Media Blog
Best Designed Websites: The Home Page (Part 2)

Best Designed Websites: The Home Page (Part 2)

This is the second blog in a series of articles covering web design for motivational speakers and authors.

Catch the series here: 

Top 10 Best Designed Websites in 2016 (Part 1)

Best Designed Websites: The Home Page (Part 2) 

Best Designed Websites: The About Page (Part 3) 

Best Designed Websites: The Services Page (Part 4)

Best Designed Websites: The Blog Page (Part 5)

Best Designed Websites: The Navigation/Menu (Part 6)

Best Designed Websites: Why Growth Matters (Part 7)

 

Think of your home page like a welcoming mat.

It’s where visitors will land from paid ads, a social media link, or a guest post.

So what does your home page say about your speaking brand?

In this second article in our “Best Designed Website” series, we’re going to focus on the home page. (In the last article, we discussed good website design in general.)

Below are 10 websites that are absolutely crushing it with their beautifully designed home pages.

Brave People

agency home page

Brave People Home Page

Why We Love This Home Page

Notice how the home page uses a great call-to-action (CTA): It tells the user exactly what to do  –  Hire us! At the same time, the CTA is subtle and not intimidating for the user.

call to action

 

 

The home page beautifully ties together the graphics, typography and images to demonstrate a consistent message.

home page

 

The home page uses lots of white space, which makes the page easy to read and demonstrates good visual hierarchy.

subscribe page

 

 

Reward Expert

home page

Reward Expert Home Page

 

Why We Love This Home Page

The graphics are fun, yet at the same time, very informative.

home page

 

The primary CTA follows the user no matter where he goes on the page– making it accessible at all times.

call to action

 

The page’s animations enhance the design (they don’t take it over).

map

 

Redbull TV

home page

Red Bull TV Home Page

Why We Love This Home Page

The visuals are simply stunning and top-notch quality.

motorcycle

 

It uses clear CTAs, making it easy for the user to know what they need to do.

home page

 

It uses color in a great way  –  to differentiate the content while adding to the visual impact.

red bull tv

 

OARS

mountains

OARS Home Page

 

Why We Love This Home Page

It has tons of beautiful imagery. Need we say more?

mountains

 

The typography is consistent and playful.

words

 

It employs good use of white space and padding between elements, providing just enough spacing so that the page is easy for users to read and make sense of.

water

 

April

building

April Home Page

 

Why We Love This Home Page

The style is clean and simple, following the “less is more” principle.

business card

 

It has great use of color for hovering effects and differentiating elements.

transportation

 

The text weight indicates what’s important, helping to provide a good sense of visual hierarchy.

man

Tourisme Charlevoix

people on a mountain

Tourisme Charlevoix Home Page

 

Why We Love This Home Page

The home page changes based on season. Brilliant!

seasons

 

The images speak for themselves, helping to give the words on the page oomph.

river

 

The page offers social proof. Instead of talking about themselves, Charlevoix relies on others to share their experience on social media.

water

Our Calling

people

Our Calling Home Page

Why We Love This Home Page

The typography is clean, simple and fresh. There’s lots of space between each line and the page employs two typefaces. As a rule of thumb, a website should use between two to three typefaces to maintain a clean look.

words

 

The page provides a good contrast between key elements.

sign up form

 

The CTAs are carefully placed to balance the content.

home page

Snake River Interiors

dining room

Snake River Interiors Home Page

 

Why We Love This Home Page

It has beautiful use of white space on the page, so there’s lots of breathing room throughout elements.

about us page

 

It depends more on images than text to tell the story, which is ideal for this interior design brand.

living rooms

 

It features a contemporary play with typography that is very well executed and consistent. Each heading maintains this contemporary look and feel  –  keeping in line with the rest of the page. This typographic treatment is out of the ordinary; however, it’s easy for the user to read and interact with.

words

Visit Atikokan

lake

Visit Atikokan Home Page

 

Why We Love This Home Page

The visual hierarchy is spot-on: The page clearly identifies the most important ideas at the top and then in a descending order.

home page

 

The images and graphics directly relate to the adventurous subject of the site.

skiing

 

It uses a bold and engaging color palette. The color palette uses nature as inspiration (yellow for sun, blue for water, brown for earth). It is uses bold tones of these colors to provide contrast between the elements and maintain visual hierarchy

anchor

Unata

grocery shopping

Unata Home Page

 

Why We Love This Home Page

The colors, images and sections help to clearly define each section, giving the reader a distinct visual path to experience the website. The color helps distinguish important information from the less-important content.

shopping

 

The hovering effects and animations are subtle and informative. Without overwhelming the user with animations, they provide interest while helping to grow users’ knowledge.

web design elements

 

The use of text is minimal and really easy to read, which will drive a good user experience while balancing the business’ desire to engage the audience. This page section uses an “F” pattern to structure the content in this screenshot. The “f shape” is the way users typically scan for content on a page, working their way across the top, then down the left side, then across the middle.

computer screen

 

Website design improves the user’s experience, welcoming them to your website and getting them to hang around. Clean text, a clear call to action and great use of images and color are sure to please your audience.

What’s your biggest website design challenge? Share in the comments below!

Keep watching for new articles in this website design series. Next up: We’ll highlight the best About Us pages. So stay tuned!

About Anita Alvarez

Anita is our Content Specialist extraordinaire. She works with our inbound marketing clients to make sure their brand shines -- whether that's through a blog, ebook or email.
  • heidijo59

    Do you have a good person to recommend to make my blog look good? They need to be reasonably priced.

    • Anita Alvarez

      Thanks for your comment, Heidi! If you’d like to find out more about our web design services, we’d be happy to chat! Just give us a call (1-419-496-2522). We look forward to hearing from you!

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