Best Designed Websites: The About Page (Part 3) - Flight Media Blog
Best Designed Websites: The About Page (Part 3)

Best Designed Websites: The About Page (Part 3)

This is the third blog in a series of articles covering web design for motivational speakers and authors.

Catch the series here:

Top 10 Best Designed Websites in 2016 (Part 1)

Best Designed Websites: The Home Page (Part 2)

Best Designed Websites: The About Page (Part 3) 

Best Designed Websites: The Services Page (Part 4)

Best Designed Websites: The Blog Page (Part 5)

Best Designed Websites: The Navigation/Menu (Part 6)

Best Designed Websites: Why Growth Matters (Part 7)

The About page on your website speaks volumes.

It’s the place prospects and customers will go to find out what you’re all about.

The design, copy and call to action (CTA) help visitors discover if you’re the go-to brand who can solve their problems.

In this third article in our “Best Designed Website” series, we’ll explore what makes an About page great, so your website can sing the right song to visitors.

1. Molekule

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Molekule About Page

Why We Love This About Page

  • It’s design and copy isn’t over-the-top! There isn’t too much going to overwhelm visitors. There’s lots of room to breathe on the page so users can digest all of the content.

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  • It uses a personal approach. With quotes from employees, team members do the talking, personalizing the brand’s message.
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  • It’s motivational – literally. Each section provides a motivational quote, leaving a lasting impression to inspire visitors to do great things.

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2. Riiot Labs

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Riiot Labs About Page

Why We Love This About Page

  • It’s specific. The color palette is clean, presenting an overall modern appearance, and simplifying what users should do on the page.

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  • It offers social proof. To gain trust, the About page uses real testimonials from clients.best_about_page
  • It optimizes communication. The About page lists each team member’s biographical information and contact information. That way, the users can contact members directly, rather than sending a message to a general email.
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3. Quiver

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Quiver About Page

Why We Love This About Page

  • The design is relatable. Instead of using words, the About page lets the images do the talking.
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  • The content is customer-centric. It uses the second person point of view (“you”) to speak directly to the user’s needs. In short, it’s all about the customer, not the brand.
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  • It provides opportunity. The About page lets visitors explore open positions within the company, giving potential employees an easy way to opt-in and become part of the brand.
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4. Fantasy

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Fantasy About Page

Why We Love This About Page

  • The main header doesn’t stand still, provoking interest. It’s always changing: The copy in red is stagnant, while the rest of the words and topper image change.
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  • It’s not afraid to be one-of-a-kind and unconventional. The topper image fills the entire screen, while the user can scroll through the page.
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  • It’s engaging and fun. By using simple animations, the brand appeals to a sense of fun, while at the same time, engaging visitors to interact with the site.

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5. Rokivo

 

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Rokivo About Page

Why We Love This About Page

  • It’s informational. The About page gives the user options in terms of how much they would like to know about the brand.
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  • It’s promotional. The About page invites users to spread the word about the brand, using their custom hashtag.
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  • It’s connective. The page helps users easily connect with the team via social media.

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6. Eye Heart World

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Eye Heart World About Page

 Why We Love This About Page

  • The navigation is tailored. It provides the user with a navigation menu specifically for the page.
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  • The design is eye-catching. Each section is visually appealing: The page features beautiful typography, simple CTAs and compelling graphics, as well as contrasting photography that is in line with the brand. Each section is clearly defined with those elements.
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  • The contact information is specific. The user can choose which how to connect with the brand based on needs.

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7. Webydo

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Webydo About Page

Why We Love This About Page

  • It’s conventional, so users can easily identify what they’re about, yet the breaks out of the norm. The page has headings, body text and CTAs  –  conventional elements  –  but the layout pushes the envelope. However, by using color and text weight, the user is easily able to navigate through the page.
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  • The call to action is front-and-center. The primary CTA follows users wherever they go, so the brand can provoke specific actions on the part of visitors.
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  • It focuses on customers. The design highlights the user, not the brand, by using “you” and specifically describing how the user will benefit: empowering YOUR creativity.

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8. Bugaboo

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Bugaboo About Page

Why We Love This About Page

  • It shows and tells. The page not only tells visitors about their product, but it shows them too through the use of video.
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  • It’s innovative. Instead of using words to tell a story, the brand opted to use drawings to highlight the company’s history.
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  • It’s relatable, showcasing their product in real-life situations, which speaks directly to the user’s needs.
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9. Uber

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Uber About Page

Why We Love This About Page

  • It humanizes the brand, showing the team behind the wheel and the app.
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  • It focuses on the customer. The About page shows the company’s growth and appreciation for how Uber customers have propelled the brand..
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  • The design is memorable. Using geometric shapes, graphics and a unique color palette, the brand’s About page is unforgettable.
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10. L’Avenir

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L’avenir About Page

 

Why We Love This About Page

  • It’s straightforward and fun. The copy uses a sense of humor.
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  • The design is clean, fresh and modern, using linear iconography, sans serif type, and rectangular buttons.
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  • It employs social proof. The design lets satisfied customers do the talking, showing how many have chosen to work with the brand.
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Conclusion

Your brand’s About page shouldn’t be an afterthought.

By using clean but simple designs and lots of creativity, along with standard design elements users expect to see, your About page can stand out from the crowd.

Each of these pages are different in their own ways, but simplicity and uniqueness is a common factor.

Having your own creative, unique About page can be the difference between winning a new customer or losing one to a competitor.

What do you have on your About page that’s unique?

About Flight Media

Flight Media is a team of nerds who love helping people succeed--whether that's a business or hobby.
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